Tag Archives: branding

How to Tell a Good Brand Story and Stand OUT in the Market

Paula Tarrant explains how new-paradigm marketing is no longer about selling but about telling the true story of our businesses and why they matter to society. As marketers who are committed to a more compassionate, sustainable and ethical ecosystem for … Continue reading

Posted in Blog, Community Blogger, New Paradigm, Paula Tarrant, Relationship with Our Audience, Relationship with Our Business | Tagged , , , , , | Leave a comment

How Do YOU Show Up In Your Brand?

Marketer Lynn Serafinn explains how 5 layers of self-awareness determine the character of our business and influence how we express ourselves through our brand. Last time in the article ‘Branding: Myths, Truths and the Grace of Connection’ we looked at … Continue reading

Posted in 7 Key Relationships, Blog, Connection, Lynn Serafinn | Tagged , , , , | Leave a comment

Branding: Myths, Truths and the Grace of Connection

Author and marketing consultant Lynn Serafinn discusses common misunderstandings about branding, and shows 4 key relationships to help businesses get it right. Take a look at the picture on the left. Can you guess what’s in the box? Any idea? … Continue reading

Posted in 7 Key Relationships, Blog, Lynn Serafinn | Tagged , , , , | 1 Comment

B2B, Superstars and Irresistible Force – Directness in Marketing Pt 4

In this 4th and final part of our series on Directness, author, marketer Lynn Serafinn discusses the importance of understanding our relationship with our audience, and how our marketing should reflect this. Back in the early 1990s, I was a … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Directness, Distraction, Lynn Serafinn | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Directness in Marketing Pt 3 – The Case of the Invisible Brand

Author, marketer Lynn Serafinn discusses how the “distractive” marketing techniques of top advertising campaigns can be worse, not better, for brand identity. Part 3 in this special series on the Grace of Directness. In Part 1 of this series, we … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Directness, Distraction, Lynn Serafinn | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Directness in Marketing Pt 2 – Who Do You Think You Are?

Author and marketer Lynn Serafinn discusses how our relationship with Self influences the level of Directness we bring into our marketing, starting with how we write our online bio. Part 2 in a special series on the Grace of Directness. … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Key Relationships, Blog, Book, Directness, Distraction, Lynn Serafinn | Tagged , , , , , , , , , , , , , , | 2 Comments