Tag Archives: business ethics

Intellect. Imagination. Empathy. 3 Keys to Customer Intimacy

Corporate business consultant Cindy Barnes explores how we can develop true empathy and become better at knowing, feeling and acting upon our customers’ needs. These days, everyone talks about being customer centric and developing better and deeper customer relationships, yet … Continue reading

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9 Systems to Make Sure You’ll Get PAID by Your Customers

7 Graces Community member and lawyer Lubna Gem Arielle shows how to blend written provisions and business processes so customers and clients pay you on time. When it comes to running a business or a project, whatever you set in … Continue reading

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Do You Care More about Your PRODUCTS than Your CUSTOMERS?

Business consultant Cindy Barnes tells how businesses could benefit from shifting focus away from themselves and looking outwards to their customers’ needs. I regularly find myself telling clients a simple but very important truth: that they care much, much more … Continue reading

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Protecting Your Online Written Content from Unauthorised Use

7 Graces Community member and lawyer, Lubna Gem Arielle, explains copyright, plagiarism, and key issues to consider when someone has copied your original work. I’m often asked questions about protecting online written content. I’ve lost count of the number of … Continue reading

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Why Companies LOSE Customers As They Get BIGGER

Guest Blogger Cindy Barnes discusses the lifecycle of organisations and how, by neglecting this natural process, they risk damaging their customers’ trust. Companies are born, they’re established or formed, they grow and develop, they reach maturity, they begin to decline … Continue reading

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7 Barriers that Stop You from Understanding Your Customers

Most companies talk of placing customers at the heart of their business, yet very few actually do. Corporate consultant Cindy Barnes explores why this happens. I was with a customer last week working on their global customer account process. We … Continue reading

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