Tag Archives: business success

Nurturing Your Relationship with Your High-End Customers

Lynn Serafinn explores the 7 Graces Marketing Funnel, and offers us a checklist for cultivating more intimate and trusting relationships with our top clients. Many times on this blog I’ve spoken about how we can look at the traditional idea … Continue reading

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Why Turning Services into Products is Good for Business AND Customers

Lynn Serafinn explains how and why business owners can make more money and provide more value to clients (and themselves) by turning services into products. While many of my clients are authors, they also tend to be what I call … Continue reading

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From Marketing to Sales – What Happens When MONEY Steps In?

Lynn Serafinn shows how money is the 3rd party in the relationship with our customers, and how our relationship with money influences how we run our business.  In my work as a marketing consultant, I work with a lot of … Continue reading

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An Abundant Mind-Set – Key to Your Business Tipping Point

Award-winning conscious entrepreneur and author Lynn Serafinn talks about how hiring a team shifted her business from stuckness to success.  Recently, I was interviewed by Dr. Tera Maxwell on her ‘Tera Awards for the Top 20 Conscious Entrepreneurs’ (Tera, in … Continue reading

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Business Resilience Formula – Stop. Breathe. Stay. Recover.

How can business owners navigate the stormy seas of entrepreneurship without running off course? Social entrepreneur and marketer Lynn Serafinn shares her tips. In my experience, the key to success in business is resilience. Unfortunately, there are many forces that … Continue reading

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