Tag Archives: Cindy Barnes

How the RIGHT Kind of Research Can Help Your Business

Consultant and value proposition specialist Cindy Barnes tells why some research methods fail and how to conduct a deeper, more insightful kind of research. Whether you are a major corporation or an independent business owner, research is an integral part … Continue reading

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10 Ways to Check If You Need a New Value Proposition

Guest blogger Cindy Barnes explains what your value proposition is. She explains why it is so important and asks 10 questions to test the strength of yours. These days, companies often talk about putting the customer into the heart of … Continue reading

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Mastering The Graceful Art of Directness

Directness is Grace #4 of the 7 Graces of Marketing. But being direct is often equated with aggressiveness. Guest blogger Cindy Barnes shows that Directness is a graceful art, using the best of what makes us human, enabling our communication … Continue reading

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