Tag Archives: Collaboration

Taking a Collaborative Approach to Writing Marketing Copy

Many Internet marketing guerrillas talk about ‘crushing the competition’. But could Collaboration lead to a richer kind of marketing? Part 5 of 6-part series. In the past four articles we’ve been looking at the difference between the ‘old school’ and … Continue reading

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Why Fearless Intuition is Vital to the New Business Paradigm

How have we become cut off from our inner knowing? How can using intuition create a better world in business, marketing and beyond? Lynn Serafinn explains. Remember the story of The Emperor’s New Clothes by Hans Christian Anderson? That’s the … Continue reading

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9 Perspectives on a Garbage Heap – Honouring Our Collective Truth

Lynn Serafinn does a virtual vox pop with dozens from the 7 Graces community, gathering their honest and varied responses to a photograph of urban e-waste. Last Saturday, I was walking through my neighbourhood here in Bedford, England and passed … Continue reading

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Write My Next Blog For Me. Tell Me What This Photo Says to YOU.

UPDATE: The follow-up blog post for this is now available at http://the7gracesofmarketing.com/2013/07/9-perspectives-on-a-garbage-heap-honouring-our-collective-truth/, Many thanks to all who contributed to this collaborative project! I was walking nonchalantly down the street yesterday when something caught my eye as I passed by a … Continue reading

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It Takes 2 to Tango – Stepping to the Dance of Collaboration

Guest blogger Nancy V Goodyear discusses the keys to forming great collaborative projects, and what the Argentine Tango can teach us about creating together. Collaboration is the act of working with another person on a shared project. That project might … Continue reading

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Leadership, Vision and the Tribe in New Paradigm Marketing

Lynn Serafinn discusses the 3 essential ingredients of a tribe and why communication between marketers and their audience is vital to the new business paradigm. Over the past month, I’ve been writing a lot on the subject of the Grace … Continue reading

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