Tag Archives: Communication

The Great DropBox Hacker Scandal: Keep Calm and Carry On!

Lynn Serafinn tells how to keep your DropBox account secure, and suggests ethical, responsible ways to respond to hackers and other blips in cyberspace. Yesterday, there was a big buzz on social media suggesting that DropBox, the preferred cloud storage … Continue reading

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Intellect. Imagination. Empathy. 3 Keys to Customer Intimacy

Corporate business consultant Cindy Barnes explores how we can develop true empathy and become better at knowing, feeling and acting upon our customers’ needs. These days, everyone talks about being customer centric and developing better and deeper customer relationships, yet … Continue reading

Posted in 7 Key Relationships, Blog, Cindy Barnes, Community Blogger, Connection, Corporate, New Paradigm, Relationship with Others, Relationship with Our Audience | Tagged , , , , , , , | Leave a comment

Do You Care More about Your PRODUCTS than Your CUSTOMERS?

Business consultant Cindy Barnes tells how businesses could benefit from shifting focus away from themselves and looking outwards to their customers’ needs. I regularly find myself telling clients a simple but very important truth: that they care much, much more … Continue reading

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Why Companies LOSE Customers As They Get BIGGER

Guest Blogger Cindy Barnes discusses the lifecycle of organisations and how, by neglecting this natural process, they risk damaging their customers’ trust. Companies are born, they’re established or formed, they grow and develop, they reach maturity, they begin to decline … Continue reading

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‘Being’ versus ‘Doing’ in Collaboration

7 Graces co-Director Nancy Goodyear examines the importance of ‘being’ in collaborative projects and warns of the dangers of focussing solely on the to-do list. Collaboration is a wonderful way of working. It allows us to do things we just … Continue reading

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7 Barriers that Stop You from Understanding Your Customers

Most companies talk of placing customers at the heart of their business, yet very few actually do. Corporate consultant Cindy Barnes explores why this happens. I was with a customer last week working on their global customer account process. We … Continue reading

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