Tag Archives: Communication

How NOT to Run an Ethical Business

Sue Ellam explores the damage you can do to your business unless you diligently follow ethical practices and treat your clients as your first priority. I have noticed that clients appear to have been relegated to ‘nuisance’ status in some … Continue reading

Posted in 7 Key Relationships, Blog, Community Blogger, New Paradigm, Relationship with Our Audience, Sue Ellam | Tagged , , , | Leave a comment

3 Reasons Why Emotions Are Now Crucial for Business Success

Emotions have been banished from business, and yet we all have them. Cindy Barnes explores how understanding emotions at work can create stronger companies. How do we deal with the thorny issue of emotions in business? When I was writing … Continue reading

Posted in 7 Key Relationships, Blog, Cindy Barnes, Community Blogger, Corporate, New Paradigm | Tagged , , , , | Leave a comment

Email Marketing and Subscriptions – Do We Still Need Them?

Is email marketing dead? Marketer Lynn Serafinn looks at stats, shares her own experience, and asks YOU to contribute your own opinions for her upcoming book. Leads Generation. Opt-ins. Subscribers. Mailing Lists. These were the buzz words in marketing when … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Blogging, Inspiration, Invasion, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm, Persuasion | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Directness and Transparency in Marketing – a Vital Interdependence

Author and consultant Lynn Serafinn explains how Directness and Transparency work together in our marketing, affecting how our audience receives our message. In The 7 Graces of Marketing, the 4th and 5th of the ‘Graces’ are Directness and Transparency, respectively. … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Deception, Directness, Distraction, Lynn Serafinn, Transparency | Tagged , , , , , , | 2 Comments

When Connection Isn’t Really Connection

Many people believe that the Grace of Connection comes from having similar passions and convictions as others. Today, 7 Graces community blogger Sue Ellam talks about how the deepest connection within ourselves and with colleagues often comes from our differences … Continue reading

Posted in 7 Graces, Blog, Community Blogger, Connection, Disconnection, Sue Ellam | Tagged , , | 9 Comments

Left-Brain Blogging for Right-Brain Marketers

How does right-brain thinking impact our marketing? Lynn Serafinn shares strategies for right-brainers who use blogging in their business or social enterprise. Question: What do writers, holistic professionals and social entrepreneurs all have in common? Answer: They tend to be … Continue reading

Posted in Blog, Blogging, Lynn Serafinn | Tagged , , , , | 2 Comments