Tag Archives: competition

10 Things Selling in a Flea Market Taught Me about Business – Part 3

Lynn Serafinn shares what she learned about ethical business and marketing during her nearly 20 years running a market stall in American swap meets. Last week, I took a trip down memory lane and started writing about my experiences running … Continue reading

Posted in 7 Deadly Sins, 7 Key Relationships, Blog, Competition, Lynn Serafinn, Marketing Tips, Relationship with Our Audience, Social Enterprise | Tagged , , , , , , , , , , | Leave a comment

10 Things Selling in a Flea Market Taught Me about Business – Part 2

Part 2 of Lynn Serafinn’s reflections on what almost 20 years in the open-air markets of the American southwest taught her about ethical business and marketing. Part 2 of 3. Earlier this week, I made a confession that might have … Continue reading

Posted in 7 Deadly Sins, 7 Key Relationships, Blog, Competition, Lynn Serafinn, Marketing Tips, Relationship with Our Audience, Social Enterprise | Tagged , , , , , , , , , , | Leave a comment

Why True Collaboration is Rare – 2 Years with 7 Graces Pt 7

Author & marketer Lynn Serafinn looks at the organic nature of collaboration, and explains why so many attempted collaborations fail. Part 7 of 7-part series. December 2013 marked the 2-year anniversary of the release of the book The 7 Graces … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Collaboration, Competition, Lynn Serafinn, New Paradigm | Tagged , , , , , , , , , , , | 1 Comment

Taking a Collaborative Approach to Writing Marketing Copy

Many Internet marketing guerrillas talk about ‘crushing the competition’. But could Collaboration lead to a richer kind of marketing? Part 5 of 6-part series. In the past four articles we’ve been looking at the difference between the ‘old school’ and … Continue reading

Posted in 7 Graces, Blog, Collaboration, Competition, Lynn Serafinn, Marketing Tips, New Paradigm | Tagged , , , , , , , , , , , , , , , | Leave a comment

Marketing Through Contests – Are We Conning Our Kids?

Lynn Serafinn tells how a marketing contest to win a cookbook led to an awakening for her 7-year-old grandson, and asks ‘Are we teaching our children to lose?’ Last month, I spent a couple of weeks babysitting my 7-year-old grandson, … Continue reading

Posted in 7 Deadly Sins, 7 Graces Project, Blog, Lynn Serafinn, Scarcity | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Why New Paradigm Marketing Has Nothing To Do With Selling

Lynn Serafinn talks about our dysfunctional relationship with marketing, and how a change in our definition of marketing can restore its vital social function. This week, many people in the western world are on spring break. As I write this, … Continue reading

Posted in 7 Key Relationships, Blog, Lynn Serafinn, Relationship with Marketing | Tagged , , , , , , , , , , , | 2 Comments