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"Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically" by Lynn Serafinn
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10 Things Selling in a Flea Market Taught Me about Business – Part 3
Lynn Serafinn shares what she learned about ethical business and marketing during her nearly 20 years running a market stall in American swap meets. Last week, I took a trip down memory lane and started writing about my experiences running … Continue reading
Posted in 7 Deadly Sins, 7 Key Relationships, Blog, Competition, Lynn Serafinn, Marketing Tips, Relationship with Our Audience, Social Enterprise
Tagged 7 deadly sins, business, business ethics, competition, ethical, ethical business, Lynn Serafinn, marketing ethics, social enterprise, social entrepreneur, tips
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10 Things Selling in a Flea Market Taught Me about Business – Part 2
Part 2 of Lynn Serafinn’s reflections on what almost 20 years in the open-air markets of the American southwest taught her about ethical business and marketing. Part 2 of 3. Earlier this week, I made a confession that might have … Continue reading
Posted in 7 Deadly Sins, 7 Key Relationships, Blog, Competition, Lynn Serafinn, Marketing Tips, Relationship with Our Audience, Social Enterprise
Tagged 7 deadly sins, business, business ethics, competition, ethical, ethical business, Lynn Serafinn, marketing ethics, social enterprise, social entrepreneur, tips
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Why True Collaboration is Rare – 2 Years with 7 Graces Pt 7
Author & marketer Lynn Serafinn looks at the organic nature of collaboration, and explains why so many attempted collaborations fail. Part 7 of 7-part series. December 2013 marked the 2-year anniversary of the release of the book The 7 Graces … Continue reading
Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Collaboration, Competition, Lynn Serafinn, New Paradigm
Tagged 7 graces, 7 Graces Project, Book, Collaboration, competition, Deadly Sins, ethical marketing, how to, Lynn Serafinn, marketing ethics, new paradigm, scarcity marketing
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Taking a Collaborative Approach to Writing Marketing Copy
Many Internet marketing guerrillas talk about ‘crushing the competition’. But could Collaboration lead to a richer kind of marketing? Part 5 of 6-part series. In the past four articles we’ve been looking at the difference between the ‘old school’ and … Continue reading
Posted in 7 Graces, Blog, Collaboration, Competition, Lynn Serafinn, Marketing Tips, New Paradigm
Tagged 7 graces, Collaboration, competition, copy writing, copywriting, Deadly Sin o, ethical marketing, high conversion, how to, Internet marketing, Lynn Serafinn, Marketing copy, marketing tips, new paradigm, sales page, tips
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Marketing Through Contests – Are We Conning Our Kids?
Lynn Serafinn tells how a marketing contest to win a cookbook led to an awakening for her 7-year-old grandson, and asks ‘Are we teaching our children to lose?’ Last month, I spent a couple of weeks babysitting my 7-year-old grandson, … Continue reading
Posted in 7 Deadly Sins, 7 Graces Project, Blog, Lynn Serafinn, Scarcity
Tagged 2013, 7 deadly sins, 7 Graces of marketing, advertising, business ethics, competition, consumer culture, consumerism, corporate social responsibility, Deadly Sins, deception, ethical, ethical business, ethical marketing, ethics, ethics in marketing, gimmick, Great Britain, honesty, injustice, Lynn Serafinn, marketing, marketing ethics, marketing strategies, media, Scarcity, social change, social impact, social responsibility, social values, story, UK, Unethical, youth
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Why New Paradigm Marketing Has Nothing To Do With Selling
Lynn Serafinn talks about our dysfunctional relationship with marketing, and how a change in our definition of marketing can restore its vital social function. This week, many people in the western world are on spring break. As I write this, … Continue reading