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Become a Twitter Pro!"Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically" by Lynn Serafinn
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Most companies talk of placing customers at the heart of their business, yet very few actually do. Corporate consultant Cindy Barnes explores why this happens. I was with a customer last week working on their global customer account process. We … Continue reading
Ethical marketing advocate Lynn Serafinn looks at the legal and ethical side of commercial email communications, and shares her top 7 mailing list gripes. This week I finally broke down and hired a PA. Why? Because my email inbox has … Continue reading
Emotions have been banished from business, and yet we all have them. Cindy Barnes explores how understanding emotions at work can create stronger companies. How do we deal with the thorny issue of emotions in business? When I was writing … Continue reading
Lynn Serafinn looks at how modern marketing is now a dialogue with our audience, and how the cyber-community is an integral part of our business success. Throughout the 20th Century, old-school marketing was primarily a one-way form of communication. Advertisers … Continue reading
Lynn Serafinn takes a retrospective tour of the evolution of the 7 Graces movement over the past two years, and shares her reflections on each of the 7 Graces. This month marks the 2-year anniversary of the release of the … Continue reading
How can ethical marketers create powerful written copy without compromising integrity? Marketer Lynn Serafinn explores this from the 7 Graces perspective. There is no doubt about it: the Internet forms the cornerstone of our communication and information systems. As marketers, … Continue reading