Tag Archives: Connection

7 Barriers that Stop You from Understanding Your Customers

Most companies talk of placing customers at the heart of their business, yet very few actually do. Corporate consultant Cindy Barnes explores why this happens. I was with a customer last week working on their global customer account process. We … Continue reading

Posted in 7 Key Relationships, Blog, Cindy Barnes, Community Blogger, Corporate, New Paradigm, Relationship with Our Audience | Tagged , , , , , , | Leave a comment

What Are YOUR Biggest E-Mail Mailing List Turn-Offs?

Ethical marketing advocate Lynn Serafinn looks at the legal and ethical side of commercial email communications, and shares her top 7 mailing list gripes. This week I finally broke down and hired a PA. Why? Because my email inbox has … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Key Relationships, Blog, Connection, Disconnection, Invasion, Lynn Serafinn, Marketing Tips, New Paradigm, Relationship with Our Audience | Tagged , , , , , , , , , , , | Leave a comment

3 Reasons Why Emotions Are Now Crucial for Business Success

Emotions have been banished from business, and yet we all have them. Cindy Barnes explores how understanding emotions at work can create stronger companies. How do we deal with the thorny issue of emotions in business? When I was writing … Continue reading

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Is Community Essential to the New Marketing Paradigm?

Lynn Serafinn looks at how modern marketing is now a dialogue with our audience, and how the cyber-community is an integral part of our business success. Throughout the 20th Century, old-school marketing was primarily a one-way form of communication. Advertisers … Continue reading

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Connection in Marketing and Life – 2 Years with 7 Graces Pt 1

Lynn Serafinn takes a retrospective tour of the evolution of the 7 Graces movement over the past two years, and shares her reflections on each of the 7 Graces. This month marks the 2-year anniversary of the release of the … Continue reading

Posted in 7 Graces, 7 Graces Project, 7 Key Relationships, Blog, Book, Connection, Lynn Serafinn, New Paradigm | Tagged , , , , , , , , | Leave a comment

Grace-FULL Tips for Writing Effective Marketing Copy Part 1

How can ethical marketers create powerful written copy without compromising integrity? Marketer Lynn Serafinn explores this from the 7 Graces perspective. There is no doubt about it: the Internet forms the cornerstone of our communication and information systems. As marketers, … Continue reading

Posted in 7 Graces, Blog, Connection, Inspiration, Lynn Serafinn, Marketing Tips, New Paradigm | Tagged , , , , , , , , , , , | 5 Comments