Tag Archives: Connection

Statistics vs People – Are You Reaching Your REAL Audience?

Most marketing depends upon stats to measure effectiveness. But do stats show the whole picture? And how do we fill in the gaps? Lynn Serafinn shares her thoughts. These days everyone in marketing talks about ‘identifying your audience’. Everywhere I … Continue reading

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Is Your Call to Action an Invitation or a Demand?

Many marketers think a Call to Action needs to create a sense of urgency. Consultant Lynn Serafinn tells how to create one that feels GOOD to your audience. There is one fundamental ingredient common to all approaches to marketing: the … Continue reading

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How Do YOU Show Up In Your Brand?

Marketer Lynn Serafinn explains how 5 layers of self-awareness determine the character of our business and influence how we express ourselves through our brand. Last time in the article ‘Branding: Myths, Truths and the Grace of Connection’ we looked at … Continue reading

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When Connection Isn’t Really Connection

Many people believe that the Grace of Connection comes from having similar passions and convictions as others. Today, 7 Graces community blogger Sue Ellam talks about how the deepest connection within ourselves and with colleagues often comes from our differences … Continue reading

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Strengthening Community through Connection and Communication

  Lynn Serafinn invites you to contribute YOUR answers to some reflective enquiries about the Grace of Connection, and delivers a 15-minute micro-class of practical tips for using Twitter ethically (just CLICK the audio player to hear the class). Last … Continue reading

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Making the 7 Graces of Marketing the 7 Graces of LIFE

At the beginning of 2012, author Lynn Serafinn shares some thoughts at the dawn of what some say is a new era. January 2012: Last month I launched my new book The 7 Graces of Marketing: how to heal humanity … Continue reading

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