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Tag Archives: consumerism
Do We REALLY Still Need to Talk About Ethical Marketing?
Lynn Serafinn talks about our power as conscious consumers, and offers three reasons why ethical marketing is crucial to the economic future of our world. My blogging has been slacking off lately. Ironically, one of the reasons is that I’ve … Continue reading
Snog, Marry, Avoid? How Do You REALLY Feel About Marketing?
Lynn Serafinn shows how our consumer attitudes shape who are as marketers and invites you to take a quiz to explore your own relationship with marketing. These days, most marketers will tell you that marketing is ‘all about relationships’. In … Continue reading
Posted in 7 Graces Project, 7 Key Relationships, Ethical Marketing Courses, Foundations of Ethical Marketing, Lynn Serafinn, News, Relationship with Marketing
Tagged 7 Key Relationships, consumer awareness, consumer culture, consumerism, ethical marketing, Lynn Serafinn, new paradigm, relationship with marketing
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Why Fearless Intuition is Vital to the New Business Paradigm
How have we become cut off from our inner knowing? How can using intuition create a better world in business, marketing and beyond? Lynn Serafinn explains. Remember the story of The Emperor’s New Clothes by Hans Christian Anderson? That’s the … Continue reading
Posted in 7 Deadly Sins, 7 Graces, Blog, Collaboration, Lynn Serafinn, News, Scarcity
Tagged 7 deadly sins, 7 Graces of marketing, advertising, Beliefs, business ethics, Business relationships, change the world, Collaboration, consumer culture, consumerism, debt, Disconnection, economic crisis, entrepreneur, entrepreneurs, ethical, ethical business, ethical marketing, ethics in marketing, heal humanity, innovation, Intuition, Lynn Serafinn, marketer, marketing, marketing ethics, new paradigm, Scarcity, story, Unethical, values
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Marketing Through Contests – Are We Conning Our Kids?
Lynn Serafinn tells how a marketing contest to win a cookbook led to an awakening for her 7-year-old grandson, and asks ‘Are we teaching our children to lose?’ Last month, I spent a couple of weeks babysitting my 7-year-old grandson, … Continue reading
Posted in 7 Deadly Sins, 7 Graces Project, Blog, Lynn Serafinn, Scarcity
Tagged 2013, 7 deadly sins, 7 Graces of marketing, advertising, business ethics, competition, consumer culture, consumerism, corporate social responsibility, Deadly Sins, deception, ethical, ethical business, ethical marketing, ethics, ethics in marketing, gimmick, Great Britain, honesty, injustice, Lynn Serafinn, marketing, marketing ethics, marketing strategies, media, Scarcity, social change, social impact, social responsibility, social values, story, UK, Unethical, youth
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Goodbye Old Economy – Enter the New Era of Social Enterprise
Lynn Serafinn, Founder of The 7 Graces Project, discusses how we have outgrown our economic models, and how social enterprise could hold the key to our future. While it is becoming an increasingly popular idea here in the UK and … Continue reading
Posted in 7 Graces Project, Blog, Lynn Serafinn, New Paradigm, News
Tagged 7 Graces Project, capitalism, change the world, consumer culture, consumerism, corporate social responsibility, crisis, CSR, debt, ecology, economic crisis, economics, economy, enterprise, environmental crisis, ethical business, global economic, innovation, Lynn Serafinn, Nancy Goodyear, new business model, new economy, new paradigm, recession, social change, social enterprise, social entrepreneur, Social Entrepreneurs, social impact, social reform, social responsibility, social values, sustainability
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Directness vs Distraction – Towards Better Relationships in Marketing and in Life
Why is it so hard for us to ‘tell it like it is’? What happens to our business relationships when our marketing uses evasive language? Author and marketer Lynn Serafinn explains in this passage adapted from the book The 7 … Continue reading
