Tag Archives: copywriting

10 Top Tips for Writing Relevant, Ethical Marketing Copy

Can online marketing copy serve our customers rather than ‘capture’ and ‘convert’ them? Marketer Lynn Serafinn shares her tips in Part 6 of this 6-part series. Throughout this 6-part series, I’ve been taking you on a tour of the ‘7 … Continue reading

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Taking a Collaborative Approach to Writing Marketing Copy

Many Internet marketing guerrillas talk about ‘crushing the competition’. But could Collaboration lead to a richer kind of marketing? Part 5 of 6-part series. In the past four articles we’ve been looking at the difference between the ‘old school’ and … Continue reading

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Bringing the Flow of Abundance into Our Online Marketing

Nearly all Internet gurus recommend the use of scarcity marketing to influence sales. But could the Grace of Abundance lead the way to something better? Part 4 of a 6-part series. In the past three articles we’ve been looking at … Continue reading

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A Case for Transparency – Ditching the Formulaic Sales Page

Many gurus claim ‘high-conversion sales pages’ are the holy grail of Internet marketing. But what is the actual impact they create? Part 3 of a 6-part series. In the past two articles in this 6-part series on writing marketing copy, … Continue reading

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Tips for Writing Clear, Inviting and Ethical Marketing Copy

How can we create an open, engaging invitation to our audience while communicating our marketing message clearly? Part 2 of a 6-part series from Lynn Serafinn. In Part 1 of this 6-part series on writing marketing copy, we looked at … Continue reading

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Grace-FULL Tips for Writing Effective Marketing Copy Part 1

How can ethical marketers create powerful written copy without compromising integrity? Marketer Lynn Serafinn explores this from the 7 Graces perspective. There is no doubt about it: the Internet forms the cornerstone of our communication and information systems. As marketers, … Continue reading

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