Tag Archives: CSR

OPINION POLL – What’s Your View on Pre-Written Endorsements?

Ethical marketing advocate Lynn Serafinn challenges the common practice of pre-fab endorsements in the publishing industry and asks YOU to share your view. Today, I want your opinion. I’d like to find out what you think about the practice of … Continue reading

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Marketing and Evolution – Are We Hard-Wired to Avoid Loss?

What motivates us to make economic decisions? Lynn Serafinn looks at the damaging impact of Scarcity marketing and challenges marketers to change their approach. Back in the summer of 1974, when I was 19 years old, I took my first … Continue reading

Posted in 7 Deadly Sins, Blog, Lynn Serafinn, News, Scarcity | Tagged , , , , , , , | 2 Comments

10 Essential Qualities of a New Paradigm Social Entrepreneur

Can a business owner be a force for positive social change? Lynn Serafinn describes 10 surprising personality traits of powerful, visionary entrepreneurs. Twelve years ago today, an event happened that shook the world as we all watched the Twin Towers … Continue reading

Posted in 7 Graces Project, Blog, Collaboration, Competition, Connection, Inspiration, Lynn Serafinn, New Paradigm, News | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

7 Catalysts for the New Paradigm in Business and Marketing

Lynn Serafinn examines 7 current influences impacting the world of business and marketing, and explores how they might change our future for the better. A few days ago I posted a blog article entitled ‘Goodbye Old Economy — Enter the … Continue reading

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Goodbye Old Economy – Enter the New Era of Social Enterprise

Lynn Serafinn, Founder of The 7 Graces Project, discusses how we have outgrown our economic models, and how social enterprise could hold the key to our future. While it is becoming an increasingly popular idea here in the UK and … Continue reading

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The Dharma of Business – Why the World Needs Entrepreneurs

Author and social entrepreneur Lynn Serafinn discusses the greater role of the independent business owner, and how it extends far beyond our personal vision. In recent years, record numbers of people have been going into self-employment. For some, it has … Continue reading

Posted in 7 Key Relationships, Blog, Lynn Serafinn | Tagged , , , , | 5 Comments