Tag Archives: customer relations

Intellect. Imagination. Empathy. 3 Keys to Customer Intimacy

Corporate business consultant Cindy Barnes explores how we can develop true empathy and become better at knowing, feeling and acting upon our customers’ needs. These days, everyone talks about being customer centric and developing better and deeper customer relationships, yet … Continue reading

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Do You Care More about Your PRODUCTS than Your CUSTOMERS?

Business consultant Cindy Barnes tells how businesses could benefit from shifting focus away from themselves and looking outwards to their customers’ needs. I regularly find myself telling clients a simple but very important truth: that they care much, much more … Continue reading

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Nurturing Your Relationship with Your High-End Customers

Lynn Serafinn explores the 7 Graces Marketing Funnel, and offers us a checklist for cultivating more intimate and trusting relationships with our top clients. Many times on this blog I’ve spoken about how we can look at the traditional idea … Continue reading

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How Can We Shift GRACEFULLY Into Sales During a Consultation?

Lynn Serafinn explains why many service providers find it difficult to ‘close the deal’, and shares a template for consultations that ‘sell without selling’. Here at the 7 Graces Project, we’ve been developing several courses – to be launched to … Continue reading

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Why Companies LOSE Customers As They Get BIGGER

Guest Blogger Cindy Barnes discusses the lifecycle of organisations and how, by neglecting this natural process, they risk damaging their customers’ trust. Companies are born, they’re established or formed, they grow and develop, they reach maturity, they begin to decline … Continue reading

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Expert Salesmanship OR Just Plain Manipulation?

7 Graces co-director Nancy Goodyear challenges strategies recommended by many sales & marketing gurus, and suggests a more human, customer-focused alternative. I recently read The E-Myth Revisited by Michael Gerber – a renowned ‘classic’ on entrepreneurship – and I have … Continue reading

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