Tag Archives: customer service

10 Ways to Check If You Need a New Value Proposition

Guest blogger Cindy Barnes explains what your value proposition is. She explains why it is so important and asks 10 questions to test the strength of yours. These days, companies often talk about putting the customer into the heart of … Continue reading

Posted in Business Tips, Cindy Barnes, Community Blogger, Corporate, Relationship with Our Audience | Tagged , , , , | Leave a comment

B2B, Superstars and Irresistible Force – Directness in Marketing Pt 4

In this 4th and final part of our series on Directness, author, marketer Lynn Serafinn discusses the importance of understanding our relationship with our audience, and how our marketing should reflect this. Back in the early 1990s, I was a … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Directness, Distraction, Lynn Serafinn | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment