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Marketing strategist Lynn Serafinn is offering free consultations to 10 special business owners who want to deepen their relationships with their clients. Throughout most of August, I was on a journey – physically, emotionally and spiritually. First I spent three … Continue reading
Corporate business consultant Cindy Barnes explores how we can develop true empathy and become better at knowing, feeling and acting upon our customers’ needs. These days, everyone talks about being customer centric and developing better and deeper customer relationships, yet … Continue reading
Business consultant Cindy Barnes tells how businesses could benefit from shifting focus away from themselves and looking outwards to their customers’ needs. I regularly find myself telling clients a simple but very important truth: that they care much, much more … Continue reading
Guest Blogger Cindy Barnes discusses the lifecycle of organisations and how, by neglecting this natural process, they risk damaging their customers’ trust. Companies are born, they’re established or formed, they grow and develop, they reach maturity, they begin to decline … Continue reading
Most companies talk of placing customers at the heart of their business, yet very few actually do. Corporate consultant Cindy Barnes explores why this happens. I was with a customer last week working on their global customer account process. We … Continue reading