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Tag Archives: Deadly Sins
Why True Collaboration is Rare – 2 Years with 7 Graces Pt 7
Author & marketer Lynn Serafinn looks at the organic nature of collaboration , and explains why so many attempted collaborations fail. Part 7 of 7-part series. December 2013 marked the 2-year anniversary of the release of the book The 7 … Continue reading
Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Collaboration, Competition, Lynn Serafinn, New Paradigm
Tagged 7 graces, 7 Graces Project, Book, Collaboration, competition, Deadly Sins, ethical marketing, how to, Lynn Serafinn, marketing ethics, new paradigm, scarcity marketing
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Creating an Abundant New Year – 2 Years with 7 Graces Part 6
Author Lynn Serafinn looks at how ABUNDANCE is a feeling and not a thing, and proposes how visionary leaders can turn marketing into a ‘scarcity-free zone’. Throughout the month of December, we celebrated the 2-year anniversary of the release of … Continue reading
Shedding Light on Transparency – 2 Years with 7 Graces Pt 5
Author, marketer Lynn Serafinn takes a poetic, philosophical & practical look at Transparency in business, marketing & life. Part 5 of a special 7-part series. One night when I was about 15 years old, I awoke suddenly from a deep … Continue reading
DIRECTNESS in Marketing and Life – 2 Years with 7 Graces Pt 4
Marketer and author Lynn Serafinn talks about the art of being DIRECT in our marketing and looks at 4 ways our lack of Directness can alienate our audience. This month we’ve been celebrating the 2-year anniversary of the release of … Continue reading
Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Directness, Distraction, Lynn Serafinn, New Paradigm, Relationship with Our Audience
Tagged 7 graces, 7 Graces Project, Book, Deadly Sins, Directness, Distraction, ethical marketing, Lynn Serafinn, marketing ethics, new paradigm, training
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Making Marketing an INVITATION – 2 Years with 7 Graces Pt 3
A look at the evolution of the 7 Graces philosophy. Today we explore how the Grace of INVITATION changes the way we measure the effectiveness of our marketing. This month we are celebrating the 2-year anniversary of the release of … Continue reading
Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Invasion, Invitation, Lynn Serafinn, New Paradigm
Tagged 7 graces, 7 Graces Project, Book, courses, Deadly Sins, ethical marketing, Grace of Invitation, invasion, invitation, Lynn Serafinn, marketing ethics, new paradigm, training
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Marketing Through Contests – Are We Conning Our Kids?
Lynn Serafinn tells how a marketing contest to win a cookbook led to an awakening for her 7-year-old grandson, and asks ‘Are we teaching our children to lose?’ Last month, I spent a couple of weeks babysitting my 7-year-old grandson, … Continue reading
Posted in 7 Deadly Sins, 7 Graces Project, Blog, Lynn Serafinn, Scarcity
Tagged 2013, 7 deadly sins, 7 Graces of marketing, advertising, business ethics, competition, consumer culture, consumerism, corporate social responsibility, Deadly Sins, deception, ethical, ethical business, ethical marketing, ethics, ethics in marketing, gimmick, Great Britain, honesty, injustice, Lynn Serafinn, marketing, marketing ethics, marketing strategies, media, Scarcity, social change, social impact, social responsibility, social values, story, UK, Unethical, youth
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