Tag Archives: deception

Images, Ethics and Marketing – Is Seeing REALLY Believing?

Sue Ellam explores the impact of images in business, marketing and social media and how some images manipulate emotions rather than reflect the truth. ”A picture paints a thousand words.” – Frederick R. Barnard, 1921 These days, I get bombarded … Continue reading

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Beyond Appearances – What REALLY Makes a Company ‘Ethical’?

Sue Ellam explores the meaning behind the word ‘ethical’ in this day and age, and how some companies invalidly earn the label via superficial marketing tactics. Recently I received an email article praising companies who are considered the most ethical. … Continue reading

Posted in 7 Deadly Sins, Blog, Community Blogger, Deception, New Paradigm, Relationship with Our Business, Sue Ellam | Tagged , , , , , , | Leave a comment

OPINION POLL – What’s Your View on Pre-Written Endorsements?

Ethical marketing advocate Lynn Serafinn challenges the common practice of pre-fab endorsements in the publishing industry and asks YOU to share your view. Today, I want your opinion. I’d like to find out what you think about the practice of … Continue reading

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Shedding Light on Transparency – 2 Years with 7 Graces Pt 5

Author, marketer Lynn Serafinn takes a poetic, philosophical & practical look at Transparency in business, marketing & life. Part 5 of a special 7-part series. One night when I was about 15 years old, I awoke suddenly from a deep … Continue reading

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Marketing Through Contests – Are We Conning Our Kids?

Lynn Serafinn tells how a marketing contest to win a cookbook led to an awakening for her 7-year-old grandson, and asks ‘Are we teaching our children to lose?’ Last month, I spent a couple of weeks babysitting my 7-year-old grandson, … Continue reading

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Directness and Transparency in Marketing – a Vital Interdependence

Author and consultant Lynn Serafinn explains how Directness and Transparency work together in our marketing, affecting how our audience receives our message.  In The 7 Graces of Marketing, the 4th and 5th of the ‘Graces’ are Directness and Transparency, respectively. … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Deception, Directness, Distraction, Lynn Serafinn, Transparency | Tagged , , , , , , | 2 Comments