Tag Archives: deceptive advertizing

Images, Ethics and Marketing – Is Seeing REALLY Believing?

Sue Ellam explores the impact of images in business, marketing and social media and how some images manipulate emotions rather than reflect the truth. ”A picture paints a thousand words.” – Frederick R. Barnard, 1921 These days, I get bombarded … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Community Blogger, Deception, Marketing Tips, Sue Ellam, Transparency | Tagged , , , , , , , , | Leave a comment

Beyond Appearances – What REALLY Makes a Company ‘Ethical’?

Sue Ellam explores the meaning behind the word ‘ethical’ in this day and age, and how some companies invalidly earn the label via superficial marketing tactics. Recently I received an email article praising companies who are considered the most ethical. … Continue reading

Posted in 7 Deadly Sins, Blog, Community Blogger, Deception, New Paradigm, Relationship with Our Business, Sue Ellam | Tagged , , , , , , | Leave a comment

OPINION POLL – What’s Your View on Pre-Written Endorsements?

Ethical marketing advocate Lynn Serafinn challenges the common practice of pre-fab endorsements in the publishing industry and asks YOU to share your view. Today, I want your opinion. I’d like to find out what you think about the practice of … Continue reading

Posted in 7 Deadly Sins, Blog, Competition, Deception, Lynn Serafinn | Tagged , , , , , , , , , | Leave a comment