Tag Archives: Dharma

Defining the Four Cornerstones of Ethical Marketing

7 Graces Founder Lynn Serafinn strips marketing back to basics and explores how to ‘be’ an ethical marketer before attempting to ‘do’ ethical marketing. Hi everyone. I haven’t been blogging much in August, as I was travelling and taking some … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, 7 Key Relationships, Business Tips, Ethical Marketing Courses, Foundations of Ethical Marketing, Lynn Serafinn, Marketing Tips, New Paradigm, News, Social Enterprise | Tagged , , , , , , , , , , , , | Leave a comment

Could Our Business and Marketing Be a Type of YOGA?

What does ‘yoga’ really mean? Lynn Serafinn explains how understanding the ‘yoga of business’ can increase connection within oneself and throughout the World. Earlier this week, I was interviewed by a lovely lady named Andrea Allen who runs a company … Continue reading

Posted in 7 Graces, 7 Key Relationships, Blog, Connection, Lynn Serafinn, New Paradigm, Relationship with Self | Tagged , , , , , , | Leave a comment

Branding: Myths, Truths and the Grace of Connection

Author and marketing consultant Lynn Serafinn discusses common misunderstandings about branding, and shows 4 key relationships to help businesses get it right. Take a look at the picture on the left. Can you guess what’s in the box? Any idea? … Continue reading

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The Dharma of Business – Why the World Needs Entrepreneurs

Author and social entrepreneur Lynn Serafinn discusses the greater role of the independent business owner, and how it extends far beyond our personal vision. In recent years, record numbers of people have been going into self-employment. For some, it has … Continue reading

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B2B, Superstars and Irresistible Force – Directness in Marketing Pt 4

In this 4th and final part of our series on Directness, author, marketer Lynn Serafinn discusses the importance of understanding our relationship with our audience, and how our marketing should reflect this. Back in the early 1990s, I was a … Continue reading

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Social Enterprise, Community and Responsible Revolution

NOTE: The event spoken about in this article took place in June 2012, but you can still watch the video replays from then event (18 hours of viewing) by clicking HERE. The 3-day 7 Graces Global Conference ended on a … Continue reading

Posted in 7 Graces, 7GGC, Abundance, Blog, Collaboration, Connection, Directness, Inspiration, Invitation, Transparency | Tagged , , , , , , , , , , , , , , , , , | 2 Comments