Tag Archives: Directness

DIRECTNESS in Marketing and Life – 2 Years with 7 Graces Pt 4

Marketer and author Lynn Serafinn talks about the art of being DIRECT in our marketing and looks at 4 ways our lack of Directness can alienate our audience. This month we’ve been celebrating the 2-year anniversary of the release of … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Directness, Distraction, Lynn Serafinn, New Paradigm, Relationship with Our Audience | Tagged , , , , , , , , , , | Leave a comment

Tips for Writing Clear, Inviting and Ethical Marketing Copy

How can we create an open, engaging invitation to our audience while communicating our marketing message clearly? Part 2 of a 6-part series from Lynn Serafinn. In Part 1 of this 6-part series on writing marketing copy, we looked at … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Directness, Distraction, Invasion, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm | Tagged , , , , , , , , , , , , | 3 Comments

Where in the World Are You? Top 25 Dumbest Twitter Locations

Defining your location on Twitter is easy, but is frequently overlooked. Marketer Lynn Serafinn explains why it is important, and shares some amusing bloopers. I’m always amazed by how many people do not realise the importance of filling in your … Continue reading

Posted in 7 Graces, Blog, Book, Directness, Invitation, Lynn Serafinn, Tweep-e-licious | Tagged , , , , , , , | 1 Comment

Directness and Transparency in Marketing – a Vital Interdependence

Author and consultant Lynn Serafinn explains how Directness and Transparency work together in our marketing, affecting how our audience receives our message.  In The 7 Graces of Marketing, the 4th and 5th of the ‘Graces’ are Directness and Transparency, respectively. … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Deception, Directness, Distraction, Lynn Serafinn, Transparency | Tagged , , , , , , | 2 Comments

Mastering The Graceful Art of Directness

Directness is Grace #4 of the 7 Graces of Marketing. But being direct is often equated with aggressiveness. Guest blogger Cindy Barnes shows that Directness is a graceful art, using the best of what makes us human, enabling our communication … Continue reading

Posted in 7 Graces, Blog, Cindy Barnes, Community Blogger, Directness | Tagged , , , , , , , , , , | 1 Comment

B2B, Superstars and Irresistible Force – Directness in Marketing Pt 4

In this 4th and final part of our series on Directness, author, marketer Lynn Serafinn discusses the importance of understanding our relationship with our audience, and how our marketing should reflect this. Back in the early 1990s, I was a … Continue reading

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