Tag Archives: Disconnection

Getting Out of the Doldrums – 7 Tips for the Self-Employed

7 Graces co-director Nancy Goodyear explores what it’s like when you’ve lost motivation and passion for your work, and gives tips for pulling yourself out. To be ‘in the doldrums’ is an old maritime expression. The doldrums is a belt … Continue reading

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Disconnection – What Entrepreneurs Can Learn from the Shadow

7 Graces co-director Nancy Goodyear explores the dark side of the 7 Graces and explains how the Deadly Sin of Disconnection can affect all our relationships. In the 7 Graces model, Disconnection – the first of the 7 Deadly Sins … Continue reading

Posted in 7 Deadly Sins, 7 Key Relationships, Community Blogger, Disconnection, Foundations of Ethical Marketing, Nancy Goodyear, New Paradigm, Relationship with Marketing, Relationship with Money, Relationship with Others, Relationship with Our Audience, Relationship with Our Business, Relationship with Self, Relationship with Source | Tagged , , , , , , , , , , | Leave a comment

3 Things Customers Want to be Able to TRUST About You

Ethical marketer Lynn Serafinn discusses how our customers come to trust us, and how old-school marketing methods meant to build trust can actually destroy it. Back when I started my current practice in 2007, I had been away from entrepreneurial … Continue reading

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What Are YOUR Biggest E-Mail Mailing List Turn-Offs?

Ethical marketing advocate Lynn Serafinn looks at the legal and ethical side of commercial email communications, and shares her top 7 mailing list gripes. This week I finally broke down and hired a PA. Why? Because my email inbox has … Continue reading

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Statistics vs People – Are You Reaching Your REAL Audience?

Most marketing depends upon stats to measure effectiveness. But do stats show the whole picture? And how do we fill in the gaps? Lynn Serafinn shares her thoughts. These days everyone in marketing talks about ‘identifying your audience’. Everywhere I … Continue reading

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Why Fearless Intuition is Vital to the New Business Paradigm

How have we become cut off from our inner knowing? How can using intuition create a better world in business, marketing and beyond? Lynn Serafinn explains. Remember the story of The Emperor’s New Clothes by Hans Christian Anderson? That’s the … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Collaboration, Lynn Serafinn, News, Scarcity | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment