Coming SOON!
CLICK HERE to receive a reminder when this book comes out, and get instant access to an exclusive, free 5-page PDFrevealing the same blog article template we use with our clients at the 7 Graces Project.-
Search this site…
Browse by Category…
-
Recent Posts
- Do We REALLY Still Need to Talk About Ethical Marketing?
- 5 Ways Being a Public Speaker Can Help Your Ethical Business
- 10 Steps for Turning Your Blog Content into a Book or eBook
- Why Speaker Agreements Are a TERRIBLE Idea
- How to Set Up Twitter ‘Follow Rules’ in ManageFlitter
- How to Use ManageFlitter to Get New Followers on Twitter
International #1 Bestseller
Silver Medalist eLit Book Awards: Social and Environmental Issues
CLICK HERE to buy the book in paperback OR Kindle and receive 7 free MP3s with 20+ international speakers on the topic of ethical marketing.Become a Twitter Pro!
"Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically" by Lynn Serafinn
Get the book at Tweepelicious.comTag Cloud
7 deadly sins 7 graces 7 Graces Project 7 Key Relationships advertising blogging blogging tips business business ethics Business relationships business strategy business success business tips change the world Collaboration Communication Connection customer relations deception ethical ethical business ethical marketing ethics ethics in marketing how to Inspiration Internet marketing invasion invitation Lynn Serafinn marketing marketing ethics marketing strategy marketing tips Nancy Goodyear new paradigm Scarcity social change social enterprise social entrepreneur social media social responsibility tips Tweep-e-licious Twitter
Tag Archives: Distraction
DIRECTNESS in Marketing and Life – 2 Years with 7 Graces Pt 4
Marketer and author Lynn Serafinn talks about the art of being DIRECT in our marketing and looks at 4 ways our lack of Directness can alienate our audience. This month we’ve been celebrating the 2-year anniversary of the release of … Continue reading
Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Directness, Distraction, Lynn Serafinn, New Paradigm, Relationship with Our Audience
Tagged 7 graces, 7 Graces Project, Book, Deadly Sins, Directness, Distraction, ethical marketing, Lynn Serafinn, marketing ethics, new paradigm, training
Leave a comment
Directness and Transparency in Marketing – a Vital Interdependence
Author and consultant Lynn Serafinn explains how Directness and Transparency work together in our marketing, affecting how our audience receives our message. In The 7 Graces of Marketing, the 4th and 5th of the ‘Graces’ are Directness and Transparency, respectively. … Continue reading
Posted in 7 Deadly Sins, 7 Graces, Blog, Deception, Directness, Distraction, Lynn Serafinn, Transparency
Tagged Communication, deception, Directness, Distraction, Lynn Serafinn, marketing, Transparency
2 Comments
The Pied Piper of Marketing – Getting Hooked Without Knowing It
Author and marketer Lynn Serafinn examines how Deception and Distraction played a part in a recent advertising campaign for a major UK mobile network provider. (The image on the left shows a stamp printed in Germany that depicts the medieval … Continue reading
Posted in 7 Deadly Sins, Blog, Deception, Distraction, Lynn Serafinn
Tagged advertising, deception, Distraction, ethical, ethics, Lynn Serafinn, marketing
3 Comments
Directness in Marketing Pt 3 – The Case of the Invisible Brand
Author, marketer Lynn Serafinn discusses how the “distractive” marketing techniques of top advertising campaigns can be worse, not better, for brand identity. Part 3 in this special series on the Grace of Directness. In Part 1 of this series, we … Continue reading
Posted in 7 Deadly Sins, 7 Graces, Blog, Directness, Distraction, Lynn Serafinn
Tagged 7 graces, advertising, advertizing, branding, brands, business ethics, Directness, Distraction, ethical, ethics, gimmick, Lynn Serafinn, marketing, meerkats, new paradigm, self assessment, television, TV advert
Leave a comment
Directness vs Distraction – Towards Better Relationships in Marketing and in Life
Why is it so hard for us to ‘tell it like it is’? What happens to our business relationships when our marketing uses evasive language? Author and marketer Lynn Serafinn explains in this passage adapted from the book The 7 … Continue reading