Tag Archives: environmental crisis

10 Essential Qualities of a New Paradigm Social Entrepreneur

Can a business owner be a force for positive social change? Lynn Serafinn describes 10 surprising personality traits of powerful, visionary entrepreneurs. Twelve years ago today, an event happened that shook the world as we all watched the Twin Towers … Continue reading

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7 Catalysts for the New Paradigm in Business and Marketing

Lynn Serafinn examines 7 current influences impacting the world of business and marketing, and explores how they might change our future for the better. A few days ago I posted a blog article entitled ‘Goodbye Old Economy — Enter the … Continue reading

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Goodbye Old Economy – Enter the New Era of Social Enterprise

Lynn Serafinn, Founder of The 7 Graces Project, discusses how we have outgrown our economic models, and how social enterprise could hold the key to our future. While it is becoming an increasingly popular idea here in the UK and … Continue reading

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Redefining What We Can and Cannot Afford

Lynn Serafinn explains how when money is our only measuring stick for value, we are likely to believe we cannot afford things vital to the future of our world. The other day, our local Transition Town group had a screening … Continue reading

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Scarcity in Marketing – Why Marketers Use It. How it Hurts Us.

Scarcity is one of the cornerstones of “old school” marketing, primarily because it WORKS. But does it really? Author and marketer Lynn Serafinn explains how scarcity brings only more scarcity in the long term. Last week on Facebook, I posted … Continue reading

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