Tag Archives: ethical business

7 Barriers that Stop You from Understanding Your Customers

Most companies talk of placing customers at the heart of their business, yet very few actually do. Corporate consultant Cindy Barnes explores why this happens. I was with a customer last week working on their global customer account process. We … Continue reading

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Email Marketing – 3 Questions to Ask BEFORE You Start

7 Graces community member and former lawyer Lubna Gem Arielle discusses how to ensure our email marketing is legally compliant and well-received by your subscribers. Have you ever signed up for free goodies on someone else’s website? You happily receive … Continue reading

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What Are YOUR Biggest E-Mail Mailing List Turn-Offs?

Ethical marketing advocate Lynn Serafinn looks at the legal and ethical side of commercial email communications, and shares her top 7 mailing list gripes. This week I finally broke down and hired a PA. Why? Because my email inbox has … Continue reading

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How NOT to Run an Ethical Business

Sue Ellam explores the damage you can do to your business unless you diligently follow ethical practices and treat your clients as your first priority. I have noticed that clients appear to have been relegated to ‘nuisance’ status in some … Continue reading

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OPINION POLL – What’s Your View on Pre-Written Endorsements?

Ethical marketing advocate Lynn Serafinn challenges the common practice of pre-fab endorsements in the publishing industry and asks YOU to share your view. Today, I want your opinion. I’d like to find out what you think about the practice of … Continue reading

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3 Reasons Why Emotions Are Now Crucial for Business Success

Emotions have been banished from business, and yet we all have them. Cindy Barnes explores how understanding emotions at work can create stronger companies. How do we deal with the thorny issue of emotions in business? When I was writing … Continue reading

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