Tag Archives: ethics in marketing

Do We REALLY Still Need to Talk About Ethical Marketing?

Lynn Serafinn talks about our power as conscious consumers, and offers three reasons why ethical marketing is crucial to the economic future of our world. My blogging has been slacking off lately. Ironically, one of the reasons is that I’ve … Continue reading

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Social Entrepreneurship – Moving From Visionary to CEO Leader

  Leadership is the key to bringing a vision into reality. But how can social entrepreneurs and conscious business owners overcome their resistance to it? Earlier this week I had the honour of being asked to speak to a group … Continue reading

Posted in 7 Graces Project, Blog, Lynn Serafinn, New Paradigm, News | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Why Fearless Intuition is Vital to the New Business Paradigm

How have we become cut off from our inner knowing? How can using intuition create a better world in business, marketing and beyond? Lynn Serafinn explains. Remember the story of The Emperor’s New Clothes by Hans Christian Anderson? That’s the … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Collaboration, Lynn Serafinn, News, Scarcity | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Marketing Through Contests – Are We Conning Our Kids?

Lynn Serafinn tells how a marketing contest to win a cookbook led to an awakening for her 7-year-old grandson, and asks ‘Are we teaching our children to lose?’ Last month, I spent a couple of weeks babysitting my 7-year-old grandson, … Continue reading

Posted in 7 Deadly Sins, 7 Graces Project, Blog, Lynn Serafinn, Scarcity | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Invasion of the Blog Snatchers Pt 4: Protecting Your Site from Hackers

Author and ethical marketing consultant Lynn Serafinn shares 8 essential strategies for keeping hackers off your blog and minimising damage if they do break in. Throughout this 4-part article series ‘Invasion of the Blog Snatchers’, we’ve been looking at the … Continue reading

Posted in 7 Deadly Sins, Blog, Blogging, Invasion, Lynn Serafinn | Tagged , , , , , | 3 Comments

Social Media Marketing – Using Twitter to Connect With the Media

Author Lynn Serafinn discusses ethical and organic ways social entrepreneurs can get media gigs through Twitter, using the 7 Graces instead of glitz or schmooze. Back in the 1960s, rule-breaking artist Andy Warhol coined the term “15 minutes of fame” … Continue reading

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