Tag Archives: ethics in marketing

Social Media Marketing and the Cultural Creative

Many of you know that I came from the music industry. I’ve been everything from an opera singer to a symphony violinist, from an accompanist for belly dancers to a strolling Mariachi, from an electro-pop keyboardist to a 90s rave … Continue reading

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Ethics And Social Media – Why We Need To Talk About Them NOW

This article is an excerpt from the introduction to the 1st edition of Tweep-e-licious: 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically, which is now available on Amazon. Click HERE … Continue reading

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Making the 7 Graces of Marketing the 7 Graces of LIFE

At the beginning of 2012, author Lynn Serafinn shares some thoughts at the dawn of what some say is a new era. January 2012: Last month I launched my new book The 7 Graces of Marketing: how to heal humanity … Continue reading

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Directness vs Distraction – Towards Better Relationships in Marketing and in Life

Why is it so hard for us to ‘tell it like it is’? What happens to our business relationships when our marketing uses evasive language? Author and marketer Lynn Serafinn explains in this passage adapted from the book The 7 … Continue reading

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What Quantum Science Can Teach Us about Marketing

Lynn Serafinn explains how viewing ourselves as separate from each other can damage the entire social system–including ourselves. An excerpt from The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. Quantum … Continue reading

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Scarcity in Marketing – Why Marketers Use It. How it Hurts Us.

Scarcity is one of the cornerstones of “old school” marketing, primarily because it WORKS. But does it really? Author and marketer Lynn Serafinn explains how scarcity brings only more scarcity in the long term. Last week on Facebook, I posted … Continue reading

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