Tag Archives: ethics

Do We REALLY Still Need to Talk About Ethical Marketing?

Lynn Serafinn talks about our power as conscious consumers, and offers three reasons why ethical marketing is crucial to the economic future of our world. My blogging has been slacking off lately. Ironically, one of the reasons is that I’ve … Continue reading

Posted in 7 Deadly Sins, Blog, Deception, Lynn Serafinn, New Paradigm, Relationship with Marketing, Scarcity, Social Enterprise | Tagged , , , , , , , , | 1 Comment

Images, Ethics and Marketing – Is Seeing REALLY Believing?

Sue Ellam explores the impact of images in business, marketing and social media and how some images manipulate emotions rather than reflect the truth. ”A picture paints a thousand words.” – Frederick R. Barnard, 1921 These days, I get bombarded … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Community Blogger, Deception, Marketing Tips, Sue Ellam, Transparency | Tagged , , , , , , , , | Leave a comment

Beyond Appearances – What REALLY Makes a Company ‘Ethical’?

Sue Ellam explores the meaning behind the word ‘ethical’ in this day and age, and how some companies invalidly earn the label via superficial marketing tactics. Recently I received an email article praising companies who are considered the most ethical. … Continue reading

Posted in 7 Deadly Sins, Blog, Community Blogger, Deception, New Paradigm, Relationship with Our Business, Sue Ellam | Tagged , , , , , , | Leave a comment

Email Marketing and Subscriptions – Do We Still Need Them?

Is email marketing dead? Marketer Lynn Serafinn looks at stats, shares her own experience, and asks YOU to contribute your own opinions for her upcoming book. Leads Generation. Opt-ins. Subscribers. Mailing Lists. These were the buzz words in marketing when … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Blogging, Inspiration, Invasion, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm, Persuasion | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Marketing Through Contests – Are We Conning Our Kids?

Lynn Serafinn tells how a marketing contest to win a cookbook led to an awakening for her 7-year-old grandson, and asks ‘Are we teaching our children to lose?’ Last month, I spent a couple of weeks babysitting my 7-year-old grandson, … Continue reading

Posted in 7 Deadly Sins, 7 Graces Project, Blog, Lynn Serafinn, Scarcity | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

The New Business Paradigm – Who We Are or What We Do?

Lynn Serafinn reflects on how change is not so much about designing new ways of doing things, but stepping into a new way of being and seeing the world. Last Friday I didn’t get around to blogging on this site … Continue reading

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