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- Do We REALLY Still Need to Talk About Ethical Marketing?
- 5 Ways Being a Public Speaker Can Help Your Ethical Business
- 10 Steps for Turning Your Blog Content into a Book or eBook
- Why Speaker Agreements Are a TERRIBLE Idea
- How to Set Up Twitter ‘Follow Rules’ in ManageFlitter
- How to Use ManageFlitter to Get New Followers on Twitter
- Blog Visitors – Just HOW Engaged Are Your Top 10%?
- Blog Statistics – A Guide for Small Business Owners (Part 1)
- 10 Ways Technology Can Create and Grow Better Relationships
- Writing for The Huffington Post – Yes, No or Maybe?
Award-Winning #1 BestsellerSilver Medalist eLit Book Awards: Social and Environmental Issues
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Coming January 2016…
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Tag Archives: ethics
Marketer Lynn Serafinn challenges the ‘hunter’ approach to the marketing funnel, and explains how adopting a ‘farmer’ approach is more ethical and sustainable. Nearly everyone who has studied marketing—especially Internet marketing—is familiar with the idea of the ‘marketing funnel’. The … Continue reading
Author and marketer Lynn Serafinn examines how Deception and Distraction played a part in a recent advertising campaign for a major UK mobile network provider. (The image on the left shows a stamp printed in Germany that depicts the medieval … Continue reading
Many people use the word “Collaboration” to describe their business or marketing partnerships, but how many of these are actual collaborations? Author and marketer Lynn Serafinn talks about the 4 essential qualities of the Grace of Collaboration. In my book … Continue reading
In this 4th and final part of our series on Directness, author, marketer Lynn Serafinn discusses the importance of understanding our relationship with our audience, and how our marketing should reflect this. Back in the early 1990s, I was a … Continue reading
Author, marketer Lynn Serafinn discusses how the “distractive” marketing techniques of top advertising campaigns can be worse, not better, for brand identity. Part 3 in this special series on the Grace of Directness. In Part 1 of this series, we … Continue reading