Tag Archives: excerpts

Three Pathways of Connection in Business and in Life

We may have heard the term ‘Music of the Spheres’ but what can it teach us about ourselves and how we do business? Author and marketer Lynn Serafinn explains in this passage adapted from the Chapter ‘The Graces of Connection’ … Continue reading

Posted in 7 Graces, Blog, Book, Connection, Lynn Serafinn | Tagged , , , , , | 2 Comments

How to Market without Becoming the Houseguest from Hell

Lynn Serafinn shares a holistic view of our relationship with our audience, where marketers are aware of their role as ‘host’ or ‘guest’ in their marketing. Adapted from the chapter “Grace #3: Invitation” in book The 7 Graces of Marketing. … Continue reading

Posted in Blog, Book, Invasion, Invitation, Lynn Serafinn | Tagged , , , , , | 6 Comments