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Tag Archives: Great Britain
Marketing Through Contests – Are We Conning Our Kids?
Lynn Serafinn tells how a marketing contest to win a cookbook led to an awakening for her 7-year-old grandson, and asks ‘Are we teaching our children to lose?’ Last month, I spent a couple of weeks babysitting my 7-year-old grandson, … Continue reading
Posted in 7 Deadly Sins, 7 Graces Project, Blog, Lynn Serafinn, Scarcity
Tagged 2013, 7 deadly sins, 7 Graces of marketing, advertising, business ethics, competition, consumer culture, consumerism, corporate social responsibility, Deadly Sins, deception, ethical, ethical business, ethical marketing, ethics, ethics in marketing, gimmick, Great Britain, honesty, injustice, Lynn Serafinn, marketing, marketing ethics, marketing strategies, media, Scarcity, social change, social impact, social responsibility, social values, story, UK, Unethical, youth
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7 Graces as a Barometer for Choosing Ideal Business Partners
Author Lynn Serafinn shares true story illustrating the distinction between hiring someone who is competent, versus someone who is congruent with your company’s core values. I’ve been thinking a lot about congruence these days. The more I develop my own … Continue reading
Posted in 7 Deadly Sins, Blog, Competition, Deception, Disconnection, Invasion, Persuasion
Tagged 7 deadly sins, 7 graces, accountant, business, business ethics, competition, corporate social responsibility, CSR, deception, Disconnection, ethical, ethical business, Great Britain, incongruence, incongruent, Inspiration, invasion, Lynn Serafinn, marketing, Persuasion, sales letter, social values, UK, values
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Faster, Higher, Stronger – An Olympic Paradox of Values
I’ve never been a sports fan, nor do I like being in large crowds. I also don’t own a television, although I do watch a few programmes online from time to time. So, when it comes to the Olympic Games, … Continue reading
Posted in 7 Graces, 7GGC, Abundance, Blog, Collaboration, Connection, Directness, Inspiration, Invitation, Transparency
Tagged 7 graces, business, business ethics, Collaboration, community, corporate social responsibility, CSR, Danny Boyle, ecology, enterprise, ethical, ethical business, Great Britain, Jerusalem, London, London 2012, Lynn Serafinn, marketing, Olympic Games, Olympic sponsors, Olympics, Opening Ceremony, social values, UK, values, William Blake
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