Tag Archives: Inspiration

Grace-FULL Tips for Writing Effective Marketing Copy Part 1

How can ethical marketers create powerful written copy without compromising integrity? Marketer Lynn Serafinn explores this from the 7 Graces perspective. There is no doubt about it: the Internet forms the cornerstone of our communication and information systems. As marketers, … Continue reading

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Statistics vs People – Are You Reaching Your REAL Audience?

Most marketing depends upon stats to measure effectiveness. But do stats show the whole picture? And how do we fill in the gaps? Lynn Serafinn shares her thoughts. These days everyone in marketing talks about ‘identifying your audience’. Everywhere I … Continue reading

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Sharing Our Wisdom – Doorway to the New Marketing Paradigm

Author and consultant Lynn Serafinn talks about 5 ways we can use Inspiration to breathe life into our marketing, our customers and the world in general. Back in 2009 I did some training with the Transition Network during which I … Continue reading

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Is Your Call to Action an Invitation or a Demand?

Many marketers think a Call to Action needs to create a sense of urgency. Consultant Lynn Serafinn tells how to create one that feels GOOD to your audience. There is one fundamental ingredient common to all approaches to marketing: the … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Connection, Disconnection, Inspiration, Invasion, Invitation, Lynn Serafinn, Persuasion, Scarcity | Tagged , , , , , , , , , , , | 3 Comments

How Social Entrepreneurs Use Inspiration in the New Paradigm

Lynn Serafinn discusses the ‘Grace of Inspiration’ and how it differs from more traditional, persuasive marketing techniques. Click the audio clips to hear stories and insights from our 7 Graces community on using inspiration in your business, marketing and networking. … Continue reading

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7 Graces as a Barometer for Choosing Ideal Business Partners

Author Lynn Serafinn shares true story illustrating the distinction between hiring someone who is competent, versus someone who is congruent with your company’s core values. I’ve been thinking a lot about congruence these days. The more I develop my own … Continue reading

Posted in 7 Deadly Sins, Blog, Competition, Deception, Disconnection, Invasion, Persuasion | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 10 Comments