Tag Archives: invasion

Is Your Call to Action an Invitation or a Demand?

Many marketers think a Call to Action needs to create a sense of urgency. Consultant Lynn Serafinn tells how to create one that feels GOOD to your audience. There is one fundamental ingredient common to all approaches to marketing: the … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Connection, Disconnection, Inspiration, Invasion, Invitation, Lynn Serafinn, Persuasion, Scarcity | Tagged , , , , , , , , , , , | 3 Comments

Invasion of the Blog Snatchers Pt 4: Protecting Your Site from Hackers

Author and ethical marketing consultant Lynn Serafinn shares 8 essential strategies for keeping hackers off your blog and minimising damage if they do break in. Throughout this 4-part article series ‘Invasion of the Blog Snatchers’, we’ve been looking at the … Continue reading

Posted in 7 Deadly Sins, Blog, Blogging, Invasion, Lynn Serafinn | Tagged , , , , , | 3 Comments

Invasion of the Blog Snatchers Part 3 – Assertive Action Against Spammers

Lynn Serafinn shares 5 practical strategies to protect your blog from SPAM, and send a message to spammers that spamming is both illegal and unprofitable. Last week, in ‘Invasion of the Blog Snatchers’ Part 1, we looked at how to … Continue reading

Posted in 7 Deadly Sins, Blog, Blogging, Invasion, Lynn Serafinn | Tagged , , , , , | 4 Comments

Invasion of the Blog Snatchers Part 2: The Mythology of SPAM

Who are spammers? Why do they do what they do? Does it work? Ethical marketer Lynn Serafinn discusses SPAM mentality and why spamming is a waste of time. In Part 1 of ‘Invasion of the Blog Snatchers’, we looked at … Continue reading

Posted in 7 Deadly Sins, Blog, Blogging, Invasion, Lynn Serafinn | Tagged , , , , , | 8 Comments

Invasion of the Blog Snatchers Part 1: Recognising SPAM

Spammers and hackers invade 1000s of blogs without the owners even realising. Lynn Serafinn shares strategies for assertive action against these malicious attacks. In The 7 Graces of Marketing, the 3rd ‘Deadly Sin’ is ‘Invasion’. To be honest, I consider … Continue reading

Posted in 7 Deadly Sins, Blog, Blogging, Invasion, Lynn Serafinn | Tagged , , , , , | 9 Comments

How Social Entrepreneurs Use Inspiration in the New Paradigm

Lynn Serafinn discusses the ‘Grace of Inspiration’ and how it differs from more traditional, persuasive marketing techniques. Click the audio clips to hear stories and insights from our 7 Graces community on using inspiration in your business, marketing and networking. … Continue reading

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