Tag Archives: invasion

7 Graces as a Barometer for Choosing Ideal Business Partners

Author Lynn Serafinn shares true story illustrating the distinction between hiring someone who is competent, versus someone who is congruent with your company’s core values. I’ve been thinking a lot about congruence these days. The more I develop my own … Continue reading

Posted in 7 Deadly Sins, Blog, Competition, Deception, Disconnection, Invasion, Persuasion | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 10 Comments

How to Market without Becoming the Houseguest from Hell

Lynn Serafinn shares a holistic view of our relationship with our audience, where marketers are aware of their role as ‘host’ or ‘guest’ in their marketing. Adapted from the chapter “Grace #3: Invitation” in book The 7 Graces of Marketing. … Continue reading

Posted in Blog, Book, Invasion, Invitation, Lynn Serafinn | Tagged , , , , , | 6 Comments