Tag Archives: invitation

Making Marketing an INVITATION – 2 Years with 7 Graces Pt 3

A look at the evolution of the 7 Graces philosophy. Today we explore how the Grace of INVITATION changes the way we measure the effectiveness of our marketing. This month we are celebrating the 2-year anniversary of the release of … Continue reading

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Email Marketing and Subscriptions – Do We Still Need Them?

Is email marketing dead? Marketer Lynn Serafinn looks at stats, shares her own experience, and asks YOU to contribute your own opinions for her upcoming book. Leads Generation. Opt-ins. Subscribers. Mailing Lists. These were the buzz words in marketing when … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Blogging, Inspiration, Invasion, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm, Persuasion | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Tips for Writing Clear, Inviting and Ethical Marketing Copy

How can we create an open, engaging invitation to our audience while communicating our marketing message clearly? Part 2 of a 6-part series from Lynn Serafinn. In Part 1 of this 6-part series on writing marketing copy, we looked at … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Directness, Distraction, Invasion, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm | Tagged , , , , , , , , , , , , | 3 Comments

Statistics vs People – Are You Reaching Your REAL Audience?

Most marketing depends upon stats to measure effectiveness. But do stats show the whole picture? And how do we fill in the gaps? Lynn Serafinn shares her thoughts. These days everyone in marketing talks about ‘identifying your audience’. Everywhere I … Continue reading

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13 No-Cost Ways to Promote Your Leads Generation Product

Offering free downloadable products is a great way to grow your email list, but only if you know how to market them. Lynn Serafinn shares her top strategies. Leads generation (LG) is recognised part of the ‘marketing funnel’ in any … Continue reading

Posted in Blog, Invasion, Invitation, Lynn Serafinn, Social Media, Twitter | Tagged , , , , , , | 2 Comments

5 Ways to Use Hashtags on Twitter or Facebook

Following Twitter’s lead, Facebook now supports hashtags. How can we use hashtags effectively and ethically in social media? Marketer Lynn Serafinn explains. With a burgeoning population of over 1½ billion users between them, Facebook and Twitter are still the undisputed … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Invasion, Invitation, Lynn Serafinn, Tweep-e-licious | Tagged , , , , , , | 2 Comments