Tag Archives: invitation

Where in the World Are You? Top 25 Dumbest Twitter Locations

Defining your location on Twitter is easy, but is frequently overlooked. Marketer Lynn Serafinn explains why it is important, and shares some amusing bloopers. I’m always amazed by how many people do not realise the importance of filling in your … Continue reading

Posted in 7 Graces, Blog, Book, Directness, Invitation, Lynn Serafinn, Tweep-e-licious | Tagged , , , , , , , | 1 Comment

Is Your Call to Action an Invitation or a Demand?

Many marketers think a Call to Action needs to create a sense of urgency. Consultant Lynn Serafinn tells how to create one that feels GOOD to your audience. There is one fundamental ingredient common to all approaches to marketing: the … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Connection, Disconnection, Inspiration, Invasion, Invitation, Lynn Serafinn, Persuasion, Scarcity | Tagged , , , , , , , , , , , | 3 Comments

The Marketing Funnel – Are We Falling Down the Rabbit Hole?

Marketer Lynn Serafinn challenges the ‘hunter’ approach to the marketing funnel, and explains how adopting a ‘farmer’ approach is more ethical and sustainable. Nearly everyone who has studied marketing–especially Internet marketing–is familiar with the idea of the ‘marketing funnel’. The … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Invasion, Invitation, Lynn Serafinn, Persuasion | Tagged , , , , , , , | 2 Comments

How Social Entrepreneurs Use Inspiration in the New Paradigm

Lynn Serafinn discusses the ‘Grace of Inspiration’ and how it differs from more traditional, persuasive marketing techniques. Click the audio clips to hear stories and insights from our 7 Graces community on using inspiration in your business, marketing and networking. … Continue reading

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Making the 7 Graces of Marketing the 7 Graces of LIFE

At the beginning of 2012, author Lynn Serafinn shares some thoughts at the dawn of what some say is a new era. January 2012: Last month I launched my new book The 7 Graces of Marketing: how to heal humanity … Continue reading

Posted in 7 Graces, Abundance, Blog, Book, Collaboration, Connection, Directness, Inspiration, Invitation, Transparency | Tagged , , , , , , , , , , , , , , , , , , | 3 Comments

How to Market without Becoming the Houseguest from Hell

Lynn Serafinn shares a holistic view of our relationship with our audience, where marketers are aware of their role as ‘host’ or ‘guest’ in their marketing. Adapted from the chapter “Grace #3: Invitation” in book The 7 Graces of Marketing. … Continue reading

Posted in Blog, Book, Invasion, Invitation, Lynn Serafinn | Tagged , , , , , | 6 Comments