Tag Archives: marketing ethics

7 Graces of Life – Why Bigger, Faster, Newer May Not Be BETTER

Community member Paula Tarrant explores the possibilities of living a ‘Slow Life’ and how that can help us integrate the 7 Graces into our whole lives. There is a school of thought that bigger, faster, newer is inherently better. This … Continue reading

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Email Marketing – 3 Questions to Ask BEFORE You Start

7 Graces community member and former lawyer Lubna Gem Arielle discusses how to ensure our email marketing is legally compliant and well-received by your subscribers. Have you ever signed up for free goodies on someone else’s website? You happily receive … Continue reading

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What Are YOUR Biggest E-Mail Mailing List Turn-Offs?

Ethical marketing advocate Lynn Serafinn looks at the legal and ethical side of commercial email communications, and shares her top 7 mailing list gripes. This week I finally broke down and hired a PA. Why? Because my email inbox has … Continue reading

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OPINION POLL – What’s Your View on Pre-Written Endorsements?

Ethical marketing advocate Lynn Serafinn challenges the common practice of pre-fab endorsements in the publishing industry and asks YOU to share your view. Today, I want your opinion. I’d like to find out what you think about the practice of … Continue reading

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10 Things Selling in a Flea Market Taught Me about Business – Part 3

Lynn Serafinn shares what she learned about ethical business and marketing during her nearly 20 years running a market stall in American swap meets. Last week, I took a trip down memory lane and started writing about my experiences running … Continue reading

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10 Things Selling in a Flea Market Taught Me about Business – Part 2

Part 2 of Lynn Serafinn’s reflections on what almost 20 years in the open-air markets of the American southwest taught her about ethical business and marketing. Part 2 of 3. Earlier this week, I made a confession that might have … Continue reading

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