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Tag Archives: marketing ethics
7 Graces of Life – Why Bigger, Faster, Newer May Not Be BETTER
Community member Paula Tarrant explores the possibilities of living a ‘Slow Life’ and how that can help us integrate the 7 Graces into our whole lives. There is a school of thought that bigger, faster, newer is inherently better. This … Continue reading
Email Marketing – 3 Questions to Ask BEFORE You Start
7 Graces community member and former lawyer Lubna Gem Arielle discusses how to ensure our email marketing is legally compliant and well-received by your subscribers. Have you ever signed up for free goodies on someone else’s website? You happily receive … Continue reading
Posted in 7 Graces, 7 Key Relationships, Blog, Community Blogger, Inspiration, Law and Legal Tips, Lubna Gem Arielle, Marketing Tips, New Paradigm, Relationship with Our Audience
Tagged business ethics, email marketing, ethical, ethical business, Inspiration, Internet marketing, invasion, Lubna Gem Arielle, mailing lists, marketing ethics, spam
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What Are YOUR Biggest E-Mail Mailing List Turn-Offs?
Ethical marketing advocate Lynn Serafinn looks at the legal and ethical side of commercial email communications, and shares her top 7 mailing list gripes. This week I finally broke down and hired a PA. Why? Because my email inbox has … Continue reading
Posted in 7 Deadly Sins, 7 Graces, 7 Key Relationships, Blog, Connection, Disconnection, Invasion, Lynn Serafinn, Marketing Tips, New Paradigm, Relationship with Our Audience
Tagged 7 deadly sins, business ethics, Connection, Disconnection, email marketing, ethical, ethical business, Internet marketing, invasion, Lynn Serafinn, mailing lists, marketing ethics
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OPINION POLL – What’s Your View on Pre-Written Endorsements?
Ethical marketing advocate Lynn Serafinn challenges the common practice of pre-fab endorsements in the publishing industry and asks YOU to share your view. Today, I want your opinion. I’d like to find out what you think about the practice of … Continue reading
10 Things Selling in a Flea Market Taught Me about Business – Part 3
Lynn Serafinn shares what she learned about ethical business and marketing during her nearly 20 years running a market stall in American swap meets. Last week, I took a trip down memory lane and started writing about my experiences running … Continue reading
Posted in 7 Deadly Sins, 7 Key Relationships, Blog, Competition, Lynn Serafinn, Marketing Tips, Relationship with Our Audience, Social Enterprise
Tagged 7 deadly sins, business, business ethics, competition, ethical, ethical business, Lynn Serafinn, marketing ethics, social enterprise, social entrepreneur, tips
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10 Things Selling in a Flea Market Taught Me about Business – Part 2
Part 2 of Lynn Serafinn’s reflections on what almost 20 years in the open-air markets of the American southwest taught her about ethical business and marketing. Part 2 of 3. Earlier this week, I made a confession that might have … Continue reading
Posted in 7 Deadly Sins, 7 Key Relationships, Blog, Competition, Lynn Serafinn, Marketing Tips, Relationship with Our Audience, Social Enterprise
Tagged 7 deadly sins, business, business ethics, competition, ethical, ethical business, Lynn Serafinn, marketing ethics, social enterprise, social entrepreneur, tips
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