Tag Archives: marketing ethics

Making Marketing an INVITATION – 2 Years with 7 Graces Pt 3

A look at the evolution of the 7 Graces philosophy. Today we explore how the Grace of INVITATION changes the way we measure the effectiveness of our marketing. This month we are celebrating the 2-year anniversary of the release of … Continue reading

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Inspiration in Marketing and Life – 2 Years with 7 Graces Pt 2

A retrospective tour of the evolution of the 7 Graces movement. Today we look at the Grace of Inspiration and how it differs from common pre-conceived notions. As I mentioned earlier this week, this month marks the 2-year anniversary of … Continue reading

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Fit for Purpose – Mastering the Grace of Invitation Online

Would you pitch your business to guests at a birthday party? That’s what marketers do when they don’t understand the Grace of Invitation. Lynn Serafinn explains. In the book The 7 Graces of Marketing, the third of the 7 Graces … Continue reading

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Why Fearless Intuition is Vital to the New Business Paradigm

How have we become cut off from our inner knowing? How can using intuition create a better world in business, marketing and beyond? Lynn Serafinn explains. Remember the story of The Emperor’s New Clothes by Hans Christian Anderson? That’s the … Continue reading

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Marketing Through Contests – Are We Conning Our Kids?

Lynn Serafinn tells how a marketing contest to win a cookbook led to an awakening for her 7-year-old grandson, and asks ‘Are we teaching our children to lose?’ Last month, I spent a couple of weeks babysitting my 7-year-old grandson, … Continue reading

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Getting the Best from Spin Rewriter – Product Review Pt 2

Marketer Lynn Serafinn takes you on a guided tour of article spinning software Spin Rewriter, and shares secrets for creating content for article directories. Earlier this week, in Part 1 of this article series I introduced you to a product … Continue reading

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