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- Do We REALLY Still Need to Talk About Ethical Marketing?
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"Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically" by Lynn Serafinn
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Do We REALLY Still Need to Talk About Ethical Marketing?
Lynn Serafinn talks about our power as conscious consumers, and offers three reasons why ethical marketing is crucial to the economic future of our world. My blogging has been slacking off lately. Ironically, one of the reasons is that I’ve … Continue reading
5 Ways Being a Public Speaker Can Help Your Ethical Business
Lynn Serafinn discusses the down-side of public speaking, and explains how you CAN benefit from a speaking career when it is part of the bigger picture. As thought leaders, our commodities are information and ideas. We are driven by values, … Continue reading
Posted in 7 Key Relationships, Blog, Business Tips, Lynn Serafinn, Marketing Tips, Platform Building Programme, Public Speaking, Relationship with Audience, Relationship with Our Audience
Tagged business, business strategy, business tips, how to, Lynn Serafinn, mailing list, marketing, marketing strategies, marketing strategy, marketing tips, public speaker, public speaking, sell books, workshops
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Could Our Business and Marketing Be a Type of YOGA?
What does ‘yoga’ really mean? Lynn Serafinn explains how understanding the ‘yoga of business’ can increase connection within oneself and throughout the World. Earlier this week, I was interviewed by a lovely lady named Andrea Allen who runs a company … Continue reading
Posted in 7 Graces, 7 Key Relationships, Blog, Connection, Lynn Serafinn, New Paradigm, Relationship with Self
Tagged Connection, Dharma, events, Lynn Serafinn, marketing, Telesummit, webinar
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3 Things Customers Want to be Able to TRUST About You
Ethical marketer Lynn Serafinn discusses how our customers come to trust us, and how old-school marketing methods meant to build trust can actually destroy it. Back when I started my current practice in 2007, I had been away from entrepreneurial … Continue reading
Posted in 7 Deadly Sins, 7 Graces, 7 Key Relationships, Blog, Connection, Disconnection, Lynn Serafinn, Persuasion, Relationship with Our Audience
Tagged 7 Key Relationships, Connection, Disconnection, Lynn Serafinn, marketing, Persuasion, sales
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From Marketing to Sales – What Happens When MONEY Steps In?
Lynn Serafinn shows how money is the 3rd party in the relationship with our customers, and how our relationship with money influences how we run our business. In my work as a marketing consultant, I work with a lot of … Continue reading
Posted in 7 Deadly Sins, 7 Graces, 7 Key Relationships, Abundance, Blog, Lynn Serafinn, Relationship with Money, Scarcity
Tagged 7 Key Relationships, Abundance, business success, Deadly Sin of Scarcity, Grace of Abundance, Lynn Serafinn, marketing, Persuasion, relationship with money, sales, Scarcity, success
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Fit for Purpose – Mastering the Grace of Invitation Online
Would you pitch your business to guests at a birthday party? That’s what marketers do when they don’t understand the Grace of Invitation. Lynn Serafinn explains. In the book The 7 Graces of Marketing, the third of the 7 Graces … Continue reading