Tag Archives: marketing

Do We REALLY Still Need to Talk About Ethical Marketing?

Lynn Serafinn talks about our power as conscious consumers, and offers three reasons why ethical marketing is crucial to the economic future of our world. My blogging has been slacking off lately. Ironically, one of the reasons is that I’ve … Continue reading

Posted in 7 Deadly Sins, Blog, Deception, Lynn Serafinn, New Paradigm, Relationship with Marketing, Scarcity, Social Enterprise | Tagged , , , , , , , , | 1 Comment

5 Ways Being a Public Speaker Can Help Your Ethical Business

Lynn Serafinn discusses the down-side of public speaking, and explains how you CAN benefit from a speaking career when it is part of the bigger picture. As thought leaders, our commodities are information and ideas. We are driven by values, … Continue reading

Posted in 7 Key Relationships, Blog, Business Tips, Lynn Serafinn, Marketing Tips, Platform Building Programme, Public Speaking, Relationship with Audience, Relationship with Our Audience | Tagged , , , , , , , , , , , , , | Leave a comment

Could Our Business and Marketing Be a Type of YOGA?

What does ‘yoga’ really mean? Lynn Serafinn explains how understanding the ‘yoga of business’ can increase connection within oneself and throughout the World. Earlier this week, I was interviewed by a lovely lady named Andrea Allen who runs a company … Continue reading

Posted in 7 Graces, 7 Key Relationships, Blog, Connection, Lynn Serafinn, New Paradigm, Relationship with Self | Tagged , , , , , , | Leave a comment

3 Things Customers Want to be Able to TRUST About You

Ethical marketer Lynn Serafinn discusses how our customers come to trust us, and how old-school marketing methods meant to build trust can actually destroy it. Back when I started my current practice in 2007, I had been away from entrepreneurial … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Key Relationships, Blog, Connection, Disconnection, Lynn Serafinn, Persuasion, Relationship with Our Audience | Tagged , , , , , , | Leave a comment

From Marketing to Sales – What Happens When MONEY Steps In?

Lynn Serafinn shows how money is the 3rd party in the relationship with our customers, and how our relationship with money influences how we run our business.  In my work as a marketing consultant, I work with a lot of … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Key Relationships, Abundance, Blog, Lynn Serafinn, Relationship with Money, Scarcity | Tagged , , , , , , , , , , , | Leave a comment

Fit for Purpose – Mastering the Grace of Invitation Online

Would you pitch your business to guests at a birthday party? That’s what marketers do when they don’t understand the Grace of Invitation. Lynn Serafinn explains. In the book The 7 Graces of Marketing, the third of the 7 Graces … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Invasion, Invitation, Lynn Serafinn, News | Tagged , , , , , , , , | 1 Comment