Tag Archives: marketing

Directness and Transparency in Marketing – a Vital Interdependence

Author and consultant Lynn Serafinn explains how Directness and Transparency work together in our marketing, affecting how our audience receives our message. In The 7 Graces of Marketing, the 4th and 5th of the ‘Graces’ are Directness and Transparency, respectively. … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Deception, Directness, Distraction, Lynn Serafinn, Transparency | Tagged , , , , , , | 2 Comments

Consciously or Unconsciously, We are All Marketers

Community blogger Sue Ellam explores how marketing is an innate human trait, and how we shape the future by training the next generation to be ethical marketers. Have you ever viewed yourself or your child as an expert marketer? Give … Continue reading

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The Marketing Funnel – Are We Falling Down the Rabbit Hole?

Marketer Lynn Serafinn challenges the ‘hunter’ approach to the marketing funnel, and explains how adopting a ‘farmer’ approach is more ethical and sustainable. Nearly everyone who has studied marketing–especially Internet marketing–is familiar with the idea of the ‘marketing funnel’. The … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Invasion, Invitation, Lynn Serafinn, Persuasion | Tagged , , , , , , , | 2 Comments

How Do YOU Show Up In Your Brand?

Marketer Lynn Serafinn explains how 5 layers of self-awareness determine the character of our business and influence how we express ourselves through our brand. Last time in the article ‘Branding: Myths, Truths and the Grace of Connection’ we looked at … Continue reading

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Branding: Myths, Truths and the Grace of Connection

Author and marketing consultant Lynn Serafinn discusses common misunderstandings about branding, and shows 4 key relationships to help businesses get it right. Take a look at the picture on the left. Can you guess what’s in the box? Any idea? … Continue reading

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Left-Brain Blogging for Right-Brain Marketers

How does right-brain thinking impact our marketing? Lynn Serafinn shares strategies for right-brainers who use blogging in their business or social enterprise. Question: What do writers, holistic professionals and social entrepreneurs all have in common? Answer: They tend to be … Continue reading

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