Tag Archives: products

6 Questions Every Business Owner Should Ask Once a Year – Part 4

Ethical marketing strategist Lynn Serafinn offers a step-by-step guide to the ‘Where, When and How’ of your annual business plan. Part 4 of a 4-part series. In my last three articles, I’ve been talking about why business owners should take … Continue reading

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6 Questions Every Business Owner Should Ask Once a Year – Part 3

Ethical marketing strategist Lynn Serafinn challenges business owners to ask WHY they bother to do what they. Part 3 of a 4-part series. Over the past few weeks, I’ve been writing about the need for every business owner to take … Continue reading

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6 Questions Every Business Owner Should Ask Once a Year – Part 2

Marketing strategist Lynn Serafinn explores the second of six important questions that can help ensure our business is evolving along with us. Part 2 in series. A few weeks ago I made a New Year’s resolution to write the articles … Continue reading

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Nurturing Your Relationship with Your High-End Customers

Lynn Serafinn explores the 7 Graces Marketing Funnel, and offers us a checklist for cultivating more intimate and trusting relationships with our top clients. Many times on this blog I’ve spoken about how we can look at the traditional idea … Continue reading

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Why Turning Services into Products is Good for Business AND Customers

Lynn Serafinn explains how and why business owners can make more money and provide more value to clients (and themselves) by turning services into products. While many of my clients are authors, they also tend to be what I call … Continue reading

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