Tag Archives: relationship with audience

6 Questions Every Business Owner Should Ask Once a Year – Part 1

Marketing consultant Lynn Serafinn invites you to dive into six investigative questions to help understand your business at its core. Part 1 of a new series. Traditionally, the New Year is the time when we make resolutions. Every year we … Continue reading

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Disconnection – What Entrepreneurs Can Learn from the Shadow

7 Graces co-director Nancy Goodyear explores the dark side of the 7 Graces and explains how the Deadly Sin of Disconnection can affect all our relationships. In the 7 Graces model, Disconnection – the first of the 7 Deadly Sins … Continue reading

Posted in 7 Deadly Sins, 7 Key Relationships, Community Blogger, Disconnection, Foundations of Ethical Marketing, Nancy Goodyear, New Paradigm, Relationship with Marketing, Relationship with Money, Relationship with Others, Relationship with Our Audience, Relationship with Our Business, Relationship with Self, Relationship with Source | Tagged , , , , , , , , , , | Comments Off on Disconnection – What Entrepreneurs Can Learn from the Shadow

How to Tell a Good Brand Story and Stand OUT in the Market

Paula Tarrant explains how new-paradigm marketing is no longer about selling but about telling the true story of our businesses and why they matter to society. As marketers who are committed to a more compassionate, sustainable and ethical ecosystem for … Continue reading

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Expert Salesmanship OR Just Plain Manipulation?

7 Graces co-director Nancy Goodyear challenges strategies recommended by many sales & marketing gurus, and suggests a more human, customer-focused alternative. I recently read The E-Myth Revisited by Michael Gerber – a renowned ‘classic’ on entrepreneurship – and I have … Continue reading

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Fulfilling the ‘Contract’ with Your Blogging Audience

7 Graces Project co-director Nancy Goodyear talks about how every blogger has an unspoken contract with their audience, and how they should be mindful when they decide to change it. The theme of my articles is often blogging from the … Continue reading

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