Tag Archives: Scarcity

Marketing and Evolution – Are We Hard-Wired to Avoid Loss?

What motivates us to make economic decisions? Lynn Serafinn looks at the damaging impact of Scarcity marketing and challenges marketers to change their approach. Back in the summer of 1974, when I was 19 years old, I took my first … Continue reading

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Marketing Through Contests – Are We Conning Our Kids?

Lynn Serafinn tells how a marketing contest to win a cookbook led to an awakening for her 7-year-old grandson, and asks ‘Are we teaching our children to lose?’ Last month, I spent a couple of weeks babysitting my 7-year-old grandson, … Continue reading

Posted in 7 Deadly Sins, 7 Graces Project, Blog, Lynn Serafinn, Scarcity | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

9 Perspectives on a Garbage Heap – Honouring Our Collective Truth

Lynn Serafinn does a virtual vox pop with dozens from the 7 Graces community, gathering their honest and varied responses to a photograph of urban e-waste. Last Saturday, I was walking through my neighbourhood here in Bedford, England and passed … Continue reading

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Is Your Call to Action an Invitation or a Demand?

Many marketers think a Call to Action needs to create a sense of urgency. Consultant Lynn Serafinn tells how to create one that feels GOOD to your audience. There is one fundamental ingredient common to all approaches to marketing: the … Continue reading

Posted in 7 Deadly Sins, 7 Graces, Blog, Connection, Disconnection, Inspiration, Invasion, Invitation, Lynn Serafinn, Persuasion, Scarcity | Tagged , , , , , , , , , , , | 3 Comments

How Trying to Win Can Make Us The Biggest Losers

Marketer Lynn Serafinn discusses how flipping the antiquated model of Scarcity and Competition on its head can help us avoid lost Collaboration opportunities and receive unexpected Abundance. I belong to a number of MeetUp groups, mostly in and around London. … Continue reading

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