Tag Archives: scarcity marketing

Why True Collaboration is Rare – 2 Years with 7 Graces Pt 7

Author & marketer Lynn Serafinn looks at the organic nature of collaboration , and explains why so many attempted collaborations fail. Part 7 of 7-part series. December 2013 marked the 2-year anniversary of the release of the book The 7 … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Blog, Book, Collaboration, Competition, Lynn Serafinn, New Paradigm | Tagged , , , , , , , , , , , | 1 Comment

Creating an Abundant New Year – 2 Years with 7 Graces Part 6

Author Lynn Serafinn looks at how ABUNDANCE is a feeling and not a thing, and proposes how visionary leaders can turn marketing into a ‘scarcity-free zone’. Throughout the month of December, we celebrated the 2-year anniversary of the release of … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, Abundance, Blog, Book, Lynn Serafinn, New Paradigm, Scarcity | Tagged , , , , , , , , , , | 2 Comments

Bringing the Flow of Abundance into Our Online Marketing

Nearly all Internet gurus recommend the use of scarcity marketing to influence sales. But could the Grace of Abundance lead the way to something better? Part 4 of a 6-part series. In the past three articles we’ve been looking at … Continue reading

Posted in 7 Graces, Abundance, Blog, Lynn Serafinn, Marketing Tips, New Paradigm, Scarcity | Tagged , , , , , , , , , , , , , , , , , | 3 Comments

Marketing and Evolution – Are We Hard-Wired to Avoid Loss?

What motivates us to make economic decisions? Lynn Serafinn looks at the damaging impact of Scarcity marketing and challenges marketers to change their approach. Back in the summer of 1974, when I was 19 years old, I took my first … Continue reading

Posted in 7 Deadly Sins, Blog, Lynn Serafinn, News, Scarcity | Tagged , , , , , , , | 2 Comments