Tag Archives: self assessment

6 Questions Every Business Owner Should Ask Once a Year – Part 4

Ethical marketing strategist Lynn Serafinn offers a step-by-step guide to the ‘Where, When and How’ of your annual business plan. Part 4 of a 4-part series. In my last three articles, I’ve been talking about why business owners should take … Continue reading

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6 Questions Every Business Owner Should Ask Once a Year – Part 3

Ethical marketing strategist Lynn Serafinn challenges business owners to ask WHY they bother to do what they. Part 3 of a 4-part series. Over the past few weeks, I’ve been writing about the need for every business owner to take … Continue reading

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6 Questions Every Business Owner Should Ask Once a Year – Part 2

Marketing strategist Lynn Serafinn explores the second of six important questions that can help ensure our business is evolving along with us. Part 2 in series. A few weeks ago I made a New Year’s resolution to write the articles … Continue reading

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6 Questions Every Business Owner Should Ask Once a Year – Part 1

Marketing consultant Lynn Serafinn invites you to dive into six investigative questions to help understand your business at its core. Part 1 of a new series. Traditionally, the New Year is the time when we make resolutions. Every year we … Continue reading

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B2B, Superstars and Irresistible Force – Directness in Marketing Pt 4

In this 4th and final part of our series on Directness, author, marketer Lynn Serafinn discusses the importance of understanding our relationship with our audience, and how our marketing should reflect this. Back in the early 1990s, I was a … Continue reading

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Directness in Marketing Pt 3 – The Case of the Invisible Brand

Author, marketer Lynn Serafinn discusses how the “distractive” marketing techniques of top advertising campaigns can be worse, not better, for brand identity. Part 3 in this special series on the Grace of Directness. In Part 1 of this series, we … Continue reading

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