Tag Archives: selling

Empowering Your Customers by Getting Rid of the Hard Sell

Marketing consultant Lynn Serafinn shows how sales made from ‘hard sell’ marketing are not all they’re cracked up to be and offers a more ethical alternative. Earlier this week, my colleagues at the 7 Graces Project and I hosted an … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Graces Project, 7 Key Relationships, Connection, Deception, Ethical Marketing Courses, Foundations of Ethical Marketing, Invasion, Lynn Serafinn, Marketing Tips, New Paradigm, News, Persuasion, Relationship with Our Audience, Scarcity | Tagged , , , , , , , , , , , | Leave a comment

Nurturing Your Relationship with Your High-End Customers

Lynn Serafinn explores the 7 Graces Marketing Funnel, and offers us a checklist for cultivating more intimate and trusting relationships with our top clients. Many times on this blog I’ve spoken about how we can look at the traditional idea … Continue reading

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Why Turning Services into Products is Good for Business AND Customers

Lynn Serafinn explains how and why business owners can make more money and provide more value to clients (and themselves) by turning services into products. While many of my clients are authors, they also tend to be what I call … Continue reading

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Expert Salesmanship OR Just Plain Manipulation?

7 Graces co-director Nancy Goodyear challenges strategies recommended by many sales & marketing gurus, and suggests a more human, customer-focused alternative. I recently read The E-Myth Revisited by Michael Gerber – a renowned ‘classic’ on entrepreneurship – and I have … Continue reading

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