Tag Archives: social change

10 Layers of Abundance – Re-evaluating Prosperity

What do we mean when we say ‘abundance’? Author and social entrepreneur Lynn Serafinn shows the flaws in our old definitions and offers a new, holistic view. One of the most overused words in online media today is ‘Abundance’. I … Continue reading

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9 Perspectives on a Garbage Heap – Honouring Our Collective Truth

Lynn Serafinn does a virtual vox pop with dozens from the 7 Graces community, gathering their honest and varied responses to a photograph of urban e-waste. Last Saturday, I was walking through my neighbourhood here in Bedford, England and passed … Continue reading

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Lessons from a Panama Hat – Why ECO- is Vital to ECOnomy

Lynn Serafinn looks at the hidden cost of modernisation, and the underlying Disconnection causing us to exploit, rather than harmonise with, the Natural world. About 20 years ago, I saw a documentary about Hawaii (if I remember correctly), where they … Continue reading

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Leadership, Vision and the Tribe in New Paradigm Marketing

Lynn Serafinn discusses the 3 essential ingredients of a tribe and why communication between marketers and their audience is vital to the new business paradigm. Over the past month, I’ve been writing a lot on the subject of the Grace … Continue reading

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Why New Paradigm Marketing Has Nothing To Do With Selling

Lynn Serafinn talks about our dysfunctional relationship with marketing, and how a change in our definition of marketing can restore its vital social function. This week, many people in the western world are on spring break. As I write this, … Continue reading

Posted in 7 Key Relationships, Blog, Lynn Serafinn, Relationship with Marketing | Tagged , , , , , , , , , , , | 2 Comments

Your Audience – Your Most Important Business Collaborators

Old school marketing was a persuasive, one-way communication. But new paradigm marketing is all about dialogue. Lynn Serafinn discusses how a collaborative relationship with our audience can foster innovation and restore the long-lost connection between businesses and the communities they … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Key Relationships, Blog, Collaboration, Competition, Disconnection, Lynn Serafinn, Persuasion | Tagged , , , , , , , , , , | 4 Comments