Tag Archives: social impact

How Companies Are Shifting from an Alpha to a Beta Paradigm

Lynn Serafinn interviews corporate anthropologist Dana Ardi about how leadership in the workplace is changing, and about her new book, The Fall of the Alphas. When we take a moment to look, we can see that the world around us … Continue reading

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How GIVING is Essential to Sustainable Business Success

Lynn Serafinn interviews humanitarian Alisoun Mackenzie about how a new concept of ‘giving’ can create sustainable prosperity for business, humanity and planet. Our 7 Graces community is comprised of some of the most remarkable people, all devoted to creating a … Continue reading

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Show Me the Money! Thoughts on Social Enterprise Start Ups

Why is starting up a business tough for many entrepreneurs? What do they need to remember so their business succeeds? Lynn Serafinn shares her observations. Lately I’ve been writing a lot about entrepreneurs – social, ethical and/or holistic. All of … Continue reading

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Social Entrepreneurship – Moving From Visionary to CEO Leader

  Leadership is the key to bringing a vision into reality. But how can social entrepreneurs and conscious business owners overcome their resistance to it? Earlier this week I had the honour of being asked to speak to a group … Continue reading

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Marketing and Evolution – Are We Hard-Wired to Avoid Loss?

What motivates us to make economic decisions? Lynn Serafinn looks at the damaging impact of Scarcity marketing and challenges marketers to change their approach. Back in the summer of 1974, when I was 19 years old, I took my first … Continue reading

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10 Essential Qualities of a New Paradigm Social Entrepreneur

Can a business owner be a force for positive social change? Lynn Serafinn describes 10 surprising personality traits of powerful, visionary entrepreneurs. Twelve years ago today, an event happened that shook the world as we all watched the Twin Towers … Continue reading

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