Tag Archives: social media

Why New Paradigm Marketing Has Nothing To Do With Selling

Lynn Serafinn talks about our dysfunctional relationship with marketing, and how a change in our definition of marketing can restore its vital social function. This week, many people in the western world are on spring break. As I write this, … Continue reading

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Your Audience – Your Most Important Business Collaborators

Old school marketing was a persuasive, one-way communication. But new paradigm marketing is all about dialogue. Lynn Serafinn discusses how a collaborative relationship with our audience can foster innovation and restore the long-lost connection between businesses and the communities they … Continue reading

Posted in 7 Deadly Sins, 7 Graces, 7 Key Relationships, Blog, Collaboration, Competition, Disconnection, Lynn Serafinn, Persuasion | Tagged , , , , , , , , , , | 4 Comments

The Top 5 Marketing Mistakes on Twitter and How to Avoid Them

Learning the new marketing paradigm of Twitter can be a steep learning curve for many business owners. Author Lynn Serafinn shares ideas from her book Tweep-e-licious! that can help lighten the journey. There is an old adage that warns us … Continue reading

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Social Media Marketing – Using Twitter to Connect With the Media

Author Lynn Serafinn discusses ethical and organic ways social entrepreneurs can get media gigs through Twitter, using the 7 Graces instead of glitz or schmooze. Back in the 1960s, rule-breaking artist Andy Warhol coined the term “15 minutes of fame” … Continue reading

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Social Media Marketing and the Cultural Creative

Many of you know that I came from the music industry. I’ve been everything from an opera singer to a symphony violinist, from an accompanist for belly dancers to a strolling Mariachi, from an electro-pop keyboardist to a 90s rave … Continue reading

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Ethics And Social Media – Why We Need To Talk About Them NOW

This article is an excerpt from the introduction to the 1st edition of Tweep-e-licious: 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market Their Business Ethically, which is now available on Amazon. Click HERE … Continue reading

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