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Tag Archives: social responsibility
The Great DropBox Hacker Scandal: Keep Calm and Carry On!
Lynn Serafinn tells how to keep your DropBox account secure, and suggests ethical, responsible ways to respond to hackers and other blips in cyberspace. Yesterday, there was a big buzz on social media suggesting that DropBox, the preferred cloud storage … Continue reading
Posted in 7 Graces, Business Tips, Collaboration, Inspiration, Invitation, Lynn Serafinn, Marketing Tips, New Paradigm, News, Relationship with Others, Social Media, Twitter
Tagged Communication, DropBox, ethical marketing, hacker, hackers, hacking, Lynn Serafinn, online marketing, social responsibility, web tips
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Who Are Social Entrepreneurs? How Will They Change the World?
Lynn Serafinn shares two definitions for the term ‘social entrepreneur’ and explains how they are already shifting the paradigm of business and marketing. The term ‘social entrepreneur’ is a fairly recent addition to the language of business. It’s so new … Continue reading
Social Entrepreneurship – Moving From Visionary to CEO Leader
Leadership is the key to bringing a vision into reality. But how can social entrepreneurs and conscious business owners overcome their resistance to it? Earlier this week I had the honour of being asked to speak to a group … Continue reading
Posted in 7 Graces Project, Blog, Lynn Serafinn, New Paradigm, News
Tagged 7 Graces Project, change the world, enterprise, entrepreneur, entrepreneurs, ethical, ethical business, ethical marketing, ethics in marketing, heal humanity, innovation, Lynn Serafinn, new business model, new paradigm, social change, social enterprise, social entrepreneur, Social Entrepreneurs, social impact, social reform, social responsibility, social values, values
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10 Essential Qualities of a New Paradigm Social Entrepreneur
Can a business owner be a force for positive social change? Lynn Serafinn describes 10 surprising personality traits of powerful, visionary entrepreneurs. Twelve years ago today, an event happened that shook the world as we all watched the Twin Towers … Continue reading
Posted in 7 Graces Project, Blog, Collaboration, Competition, Connection, Inspiration, Lynn Serafinn, New Paradigm, News
Tagged 7 Graces Project, change the world, corporate social responsibility, CSR, ecology, enterprise, environmental crisis, ethical business, global economic, innovation, Lynn Serafinn, new business model, new economy, new paradigm, social change, social enterprise, social entrepreneur, Social Entrepreneurs, social impact, social reform, social responsibility, social values, sustainability
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Marketing Through Contests – Are We Conning Our Kids?
Lynn Serafinn tells how a marketing contest to win a cookbook led to an awakening for her 7-year-old grandson, and asks ‘Are we teaching our children to lose?’ Last month, I spent a couple of weeks babysitting my 7-year-old grandson, … Continue reading
Posted in 7 Deadly Sins, 7 Graces Project, Blog, Lynn Serafinn, Scarcity
Tagged 2013, 7 deadly sins, 7 Graces of marketing, advertising, business ethics, competition, consumer culture, consumerism, corporate social responsibility, Deadly Sins, deception, ethical, ethical business, ethical marketing, ethics, ethics in marketing, gimmick, Great Britain, honesty, injustice, Lynn Serafinn, marketing, marketing ethics, marketing strategies, media, Scarcity, social change, social impact, social responsibility, social values, story, UK, Unethical, youth
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7 Catalysts for the New Paradigm in Business and Marketing
Lynn Serafinn examines 7 current influences impacting the world of business and marketing, and explores how they might change our future for the better. A few days ago I posted a blog article entitled ‘Goodbye Old Economy — Enter the … Continue reading
Posted in 7 Graces Project, Blog, Lynn Serafinn, New Paradigm, News
Tagged 7 Graces Project, change the world, corporate social responsibility, crisis, CSR, debt, ecology, economic crisis, economics, economy, enterprise, environmental crisis, ethical business, global economic, innovation, Lynn Serafinn, Nancy Goodyear, new business model, new economy, new paradigm, recession, social change, social enterprise, social entrepreneur, Social Entrepreneurs, social impact, social reform, social responsibility, social values, sustainability
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